{"id":6972,"date":"2023-12-17T09:45:49","date_gmt":"2023-12-17T08:45:49","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=6972"},"modified":"2026-07-08T18:26:46","modified_gmt":"2026-07-08T16:26:46","slug":"swot-analyza","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/swot-analyza\/","title":{"rendered":"SWOT anal\u00fdza"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y Knowledge Hub<\/a><\/p>\n\n\n\n<!-- STRATE9Y\u00ae GLOSSARY: SWOT ANAL\u00ddZA \/ Knowledge Hub \/ SK -->\n<section class=\"s9-glossary-swot\">\n  <style>\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800;900&display=swap');\n\n    .s9-glossary-swot,\n    .s9-glossary-swot * {\n      box-sizing: border-box;\n      font-family: 'Manrope', system-ui, sans-serif !important;\n    }\n\n    .s9-glossary-swot {\n      --s9-red:#e8080f;\n      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analytick\u00fd r\u00e1mec, ktor\u00fd \u0161trukt\u00faruje k\u013e\u00fa\u010dov\u00e9 <strong>siln\u00e9 str\u00e1nky<\/strong>, <strong>slab\u00e9 str\u00e1nky<\/strong>, <strong>pr\u00edle\u017eitosti<\/strong> a <strong>hrozby<\/strong> ovplyv\u0148uj\u00face organiz\u00e1ciu, projekt, produkt alebo podnikate\u013esk\u00fd z\u00e1mer. Jej cie\u013eom nie je vytvori\u0165 iba zoznam faktorov, ale pripravi\u0165 podklad pre \u010fal\u0161ie strategick\u00e9 rozhodovanie.\n    <\/p>\n  <\/div>\n\n  <h2>\u010co znamen\u00e1 skratka SWOT<\/h2>\n\n  <p>\n    N\u00e1zov SWOT je akronym anglick\u00fdch pojmov <strong>Strengths<\/strong>, <strong>Weaknesses<\/strong>, <strong>Opportunities<\/strong> a <strong>Threats<\/strong>. Met\u00f3da prep\u00e1ja dva poh\u013eady: vn\u00fatorn\u00fa situ\u00e1ciu organiz\u00e1cie a vonkaj\u0161ie prostredie, v ktorom organiz\u00e1cia p\u00f4sob\u00ed.\n  <\/p>\n\n  <div class=\"s9-swot-grid\">\n    <article class=\"s9-swot-card\">\n      <span class=\"s9-letter\">S<\/span>\n      <h3>Strengths \u2013 siln\u00e9 str\u00e1nky<\/h3>\n      <p><strong>Siln\u00e9 str\u00e1nky<\/strong> s\u00fa intern\u00e9 faktory, ktor\u00e9 organiz\u00e1cii poskytuj\u00fa v\u00fdhodu alebo podporuj\u00fa jej schopnos\u0165 dosahova\u0165 ciele.<\/p>\n    <\/article>\n\n    <article class=\"s9-swot-card\">\n      <span class=\"s9-letter\">W<\/span>\n      <h3>Weaknesses \u2013 slab\u00e9 str\u00e1nky<\/h3>\n      <p><strong>Slab\u00e9 str\u00e1nky<\/strong> s\u00fa intern\u00e9 obmedzenia alebo nedostatky, ktor\u00e9 zni\u017euj\u00fa schopnos\u0165 organiz\u00e1cie r\u00e1s\u0165, reagova\u0165 na zmeny alebo vyu\u017e\u00edva\u0165 pr\u00edle\u017eitosti.<\/p>\n    <\/article>\n\n    <article class=\"s9-swot-card\">\n      <span class=\"s9-letter\">O<\/span>\n      <h3>Opportunities \u2013 pr\u00edle\u017eitosti<\/h3>\n      <p><strong>Pr\u00edle\u017eitosti<\/strong> s\u00fa priazniv\u00e9 extern\u00e9 faktory alebo zmeny v prostred\u00ed, ktor\u00e9 m\u00f4\u017ee organiz\u00e1cia vyu\u017ei\u0165 vo svoj prospech.<\/p>\n    <\/article>\n\n    <article class=\"s9-swot-card\">\n      <span class=\"s9-letter\">T<\/span>\n      <h3>Threats \u2013 hrozby<\/h3>\n      <p><strong>Hrozby<\/strong> s\u00fa nepriazniv\u00e9 extern\u00e9 faktory, ktor\u00e9 m\u00f4\u017eu negat\u00edvne ovplyvni\u0165 v\u00fdkonnos\u0165, konkurencieschopnos\u0165 alebo stabilitu organiz\u00e1cie.<\/p>\n    <\/article>\n  <\/div>\n\n  <figure style=\"text-align:center;margin:36px auto;\">\n    <img decoding=\"async\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/swot-analyza-sk-strate9y-diagram.jpg\" alt=\"Sch\u00e9ma SWOT anal\u00fdzy so \u0161tyrmi oblas\u0165ami: siln\u00e9 str\u00e1nky, slab\u00e9 str\u00e1nky, pr\u00edle\u017eitosti a hrozby.\" title=\"SWOT anal\u00fdza\" loading=\"lazy\" width=\"500\" height=\"500\" style=\"max-width:100%;height:auto;border-radius:24px;box-shadow:0 20px 55px rgba(0,0,0,.10);\"\/>\n    <figcaption style=\"font-size:14px;color:#666;margin-top:10px;\">SWOT anal\u00fdza \u2013 preh\u013ead \u0161tyroch oblast\u00ed: S\u2013W\u2013O\u2013T<\/figcaption>\n  <\/figure>\n\n  <h2>Intern\u00e9 a extern\u00e9 faktory v SWOT anal\u00fdze<\/h2>\n\n  <p>\n    Z\u00e1kladn\u00fdm princ\u00edpom SWOT anal\u00fdzy je rozl\u00ed\u0161enie medzi <strong>intern\u00fdmi<\/strong> a <strong>extern\u00fdmi<\/strong> faktormi. Pr\u00e1ve tu vznik\u00e1 pri pr\u00e1ci so SWOT najviac ch\u00fdb.\n  <\/p>\n\n  <div class=\"s9-two-col\">\n    <div class=\"s9-mini-card\">\n      <h3>Intern\u00e9 faktory<\/h3>\n      <p>Intern\u00e9 faktory opisuj\u00fa vn\u00fatorn\u00fa situ\u00e1ciu organiz\u00e1cie. Patria sem <strong>siln\u00e9 str\u00e1nky<\/strong> a <strong>slab\u00e9 str\u00e1nky<\/strong>.<\/p>\n    <\/div>\n\n    <div class=\"s9-mini-card\">\n      <h3>Extern\u00e9 faktory<\/h3>\n      <p>Extern\u00e9 faktory vznikaj\u00fa vo vonkaj\u0161om prostred\u00ed. Patria sem <strong>pr\u00edle\u017eitosti<\/strong> a <strong>hrozby<\/strong>.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"s9-example\">\n    <h3>Typick\u00e1 chyba v SWOT anal\u00fdze<\/h3>\n    <p>\n      <strong>Siln\u00e1 konkurencia<\/strong> nie je slab\u00e1 str\u00e1nka firmy, ale extern\u00e1 hrozba. <strong>Rast\u00faci trh<\/strong> nie je siln\u00e1 str\u00e1nka firmy, ale extern\u00e1 pr\u00edle\u017eitos\u0165. Naopak <strong>nedostatok know-how<\/strong>, <strong>slab\u00e1 zna\u010dka<\/strong> alebo <strong>z\u00e1vislos\u0165 od jedn\u00e9ho z\u00e1kazn\u00edka<\/strong> s\u00fa intern\u00e9 faktory.\n    <\/p>\n  <\/div>\n\n  <h2>Na \u010do SWOT anal\u00fdza sl\u00fa\u017ei<\/h2>\n\n  <p>\n    SWOT anal\u00fdza pom\u00e1ha vytvori\u0165 \u0161trukt\u00farovan\u00fd poh\u013ead na strategick\u00fa situ\u00e1ciu organiz\u00e1cie. V praxi m\u00f4\u017ee sl\u00fa\u017ei\u0165 ako vstup pre strategick\u00e9 pl\u00e1novanie, hodnotenie podnikate\u013esk\u00e9ho z\u00e1meru, pos\u00fadenie produktu alebo projektu, anal\u00fdzu vstupu na nov\u00fd trh, identifik\u00e1ciu riz\u00edk alebo diskusiu o priorit\u00e1ch.\n  <\/p>\n\n  <p>\n    SWOT anal\u00fdza sama osebe nie je strat\u00e9giou. Jej hlavn\u00fdm pr\u00ednosom je usporiada\u0165 relevantn\u00e9 faktory tak, aby ich bolo mo\u017en\u00e9 \u010falej hodnoti\u0165, prioritizova\u0165 a vyu\u017ei\u0165 pri rozhodovan\u00ed.\n  <\/p>\n\n  <h2>SWOT anal\u00fdza ako s\u00fa\u010das\u0165 strategick\u00e9ho procesu<\/h2>\n\n  <p>\n    Kvalita SWOT anal\u00fdzy z\u00e1vis\u00ed od kvality vstupn\u00fdch inform\u00e1ci\u00ed. Preto sa SWOT \u010dasto kombinuje s \u010fal\u0161\u00edmi n\u00e1strojmi strategickej anal\u00fdzy.\n  <\/p>\n\n  <ul>\n    <li><strong>PESTLE anal\u00fdza<\/strong> pom\u00e1ha systematicky sk\u00fama\u0165 \u0161ir\u0161ie makroprostredie.<\/li>\n    <li><strong>Porterov model piatich s\u00edl<\/strong> analyzuje \u0161trukt\u00faru odvetvia a konkuren\u010dn\u00e9 tlaky.<\/li>\n    <li><strong>VRIO anal\u00fdza<\/strong> pom\u00e1ha pos\u00fadi\u0165 strategick\u00fa hodnotu zdrojov a schopnost\u00ed organiz\u00e1cie.<\/li>\n    <li><strong>IFE matica<\/strong> umo\u017e\u0148uje v\u00e1\u017eene vyhodnoti\u0165 k\u013e\u00fa\u010dov\u00e9 intern\u00e9 faktory.<\/li>\n    <li><strong>EFE matica<\/strong> pom\u00e1ha hodnoti\u0165 extern\u00e9 faktory a reakciu organiz\u00e1cie na ne.<\/li>\n    <li><strong>TOWS matica<\/strong> pracuje s kombin\u00e1ciami intern\u00fdch a extern\u00fdch faktorov pri formulovan\u00ed strategick\u00fdch mo\u017enost\u00ed.<\/li>\n  <\/ul>\n\n  <h2>\u010co SWOT anal\u00fdza sama osebe nedok\u00e1\u017ee<\/h2>\n\n  <div class=\"s9-note\">\n    <span class=\"s9-label\">D\u00f4le\u017eit\u00e9 obmedzenie<\/span>\n    <p>\n      SWOT anal\u00fdza sama osebe neur\u010duje priority, v\u00e1hy faktorov, pravdepodobnos\u0165 ani konkr\u00e9tnu strat\u00e9giu. Ak zostane iba zoznamom \u0161tyroch pol\u00ed, neposkytuje dostato\u010dn\u00fd podklad na rozhodovanie.\n    <\/p>\n  <\/div>\n\n  <p>\n    Na hlb\u0161iu pr\u00e1cu mo\u017eno vyu\u017ei\u0165 napr\u00edklad <strong>IFE a EFE matice<\/strong>, <strong>TOWS maticu<\/strong> alebo pokro\u010dilej\u0161ie pr\u00edstupy zameran\u00e9 na vz\u0165ahy medzi jednotliv\u00fdmi faktormi.\n  <\/p>\n\n  <h2>Hist\u00f3ria a v\u00fdvoj SWOT anal\u00fdzy<\/h2>\n\n  <p>\n    P\u00f4vod SWOT anal\u00fdzy sa v odborn\u00fdch aj popul\u00e1rnych zdrojoch opisuje r\u00f4zne a nie je vhodn\u00e9 redukova\u0165 ho na jedin\u00e9ho nespochybnite\u013en\u00e9ho autora alebo jeden presne dolo\u017een\u00fd okamih vzniku.\n  <\/p>\n\n  <p>\n    <a href=\"https:\/\/strate9y.com\/sk\/ako-vznikla-analyza-swot\/\"><strong>Podrobnej\u0161ie: Ako vznikla SWOT anal\u00fdza a ako sa met\u00f3da vyv\u00edjala \u2192<\/strong><\/a>\n  <\/p>\n\n  <section class=\"s9-links\" aria-labelledby=\"s9-next-heading\">\n    <span class=\"s9-label\">Kam pokra\u010dova\u0165 \u010falej<\/span>\n    <h2 id=\"s9-next-heading\">Nadv\u00e4zuj\u00face koncepty a n\u00e1stroje SWOT anal\u00fdzy<\/h2>\n    <p>T\u00e1to str\u00e1nka vysvet\u013euje pojem SWOT. Ak chcete so SWOT \u010falej pracova\u0165 prakticky, pokra\u010dujte pod\u013ea toho, \u010do pr\u00e1ve potrebujete.<\/p>\n\n    <div class=\"s9-link-grid\">\n      <a class=\"s9-link-card\" href=\"https:\/\/strate9y.com\/sk\/strategicke-nastroje\/swot-analyza-online\/\">\n        <strong>SWOT anal\u00fdza online<\/strong>\n        <span>Vytvorenie a vyhodnotenie SWOT v interakt\u00edvnom n\u00e1stroji.<\/span>\n      <\/a>\n\n      <a class=\"s9-link-card\" href=\"https:\/\/strate9y.com\/sk\/glossary\/ife-matica-vnutorne-faktory\/\">\n        <strong>IFE matica<\/strong>\n        <span>V\u00e1\u017een\u00e9 vyhodnotenie intern\u00fdch faktorov.<\/span>\n      <\/a>\n\n      <a class=\"s9-link-card\" href=\"https:\/\/strate9y.com\/sk\/glossary\/efe-matica-prilezitosti-a-hrozby\/\">\n        <strong>EFE matica<\/strong>\n        <span>Hodnotenie extern\u00fdch faktorov.<\/span>\n      <\/a>\n\n      <a class=\"s9-link-card\" href=\"https:\/\/strate9y.com\/glossary\/tows-matice\/\">\n        <strong>TOWS matica<\/strong>\n        <span>Prevod SWOT faktorov do strategick\u00fdch mo\u017enost\u00ed.<\/span>\n      <\/a>\n\n      <a class=\"s9-link-card\" href=\"https:\/\/strate9y.com\/sk\/spectrum-swot\/\">\n        <strong>SPECTRUM SWOT<\/strong>\n        <span>Pokro\u010dilej\u0161ia pr\u00e1ca so vz\u0165ahmi medzi SWOT faktormi.<\/span>\n      <\/a>\n\n      <a class=\"s9-link-card\" href=\"https:\/\/strate9y.com\/sk\/osobna-swot-analyza-pre-podnikatelov\/\">\n        <strong>Osobn\u00e1 SWOT anal\u00fdza<\/strong>\n        <span>SWOT pre osobn\u00e9 a profesijn\u00e9 rozhodovanie.<\/span>\n      <\/a>\n\n      <a class=\"s9-link-card\" href=\"https:\/\/strate9y.com\/sk\/ako-vznikla-analyza-swot\/\">\n        <strong>Hist\u00f3ria SWOT anal\u00fdzy<\/strong>\n        <span>P\u00f4vod a v\u00fdvoj met\u00f3dy.<\/span>\n      <\/a>\n\n      <a class=\"s9-link-card\" href=\"https:\/\/strate9y.com\/swot-analyza-firmy\/\">\n        <strong>SWOT anal\u00fdza firmy<\/strong>\n        <span>Praktick\u00fd n\u00e1vod krok za krokom.<\/span>\n      <\/a>\n    <\/div>\n  <\/section>\n\n  <h2>\u010cast\u00e9 ot\u00e1zky o SWOT anal\u00fdze<\/h2>\n\n  <h3>\u010co je SWOT anal\u00fdza?<\/h3>\n  <p>SWOT anal\u00fdza je strategick\u00fd r\u00e1mec, ktor\u00fd pom\u00e1ha usporiada\u0165 siln\u00e9 str\u00e1nky, slab\u00e9 str\u00e1nky, pr\u00edle\u017eitosti a hrozby ovplyv\u0148uj\u00face organiz\u00e1ciu, projekt alebo podnikate\u013esk\u00fd z\u00e1mer.<\/p>\n\n  <h3>Ak\u00fd je rozdiel medzi silnou str\u00e1nkou a pr\u00edle\u017eitos\u0165ou?<\/h3>\n  <p>Siln\u00e1 str\u00e1nka je intern\u00fd faktor organiz\u00e1cie. Pr\u00edle\u017eitos\u0165 je extern\u00fd faktor, napr\u00edklad rast trhu alebo zmena z\u00e1kazn\u00edckeho spr\u00e1vania.<\/p>\n\n  <h3>Ak\u00fd je rozdiel medzi slabou str\u00e1nkou a hrozbou?<\/h3>\n  <p>Slab\u00e1 str\u00e1nka je intern\u00e9 obmedzenie organiz\u00e1cie. Hrozba je extern\u00fd faktor, napr\u00edklad vstup nov\u00e9ho konkurenta alebo zmena regul\u00e1cie.<\/p>\n\n  <h3>Je SWOT anal\u00fdza sama osebe strat\u00e9giou?<\/h3>\n  <p>Nie. SWOT anal\u00fdza je vstupom do strategick\u00e9ho rozhodovania. Aby viedla k strat\u00e9gii, je potrebn\u00e9 faktory vyhodnoti\u0165, ur\u010di\u0165 priority a previes\u0165 ich do konkr\u00e9tnych strategick\u00fdch mo\u017enost\u00ed.<\/p>\n\n  \n  \n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Literat\u00fara a odborn\u00e9 zdroje<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Weihrich, H. (1982). The TOWS Matrix\u2014A Tool for Situational Analysis. <em>Long Range Planning<\/em>, 15(2), 54\u201366. <\/li>\n\n\n\n<li>Learned, E. P., Christensen, C. R., Andrews, K. R., &amp; Guth, W. D. (1965). <em>Business Policy: Text and Cases<\/em>. Irwin. <\/li>\n\n\n\n<li>Pickton, D. W., &amp; Wright, S. (1998). What\u2019s SWOT in Strategic Analysis? <em>Strategic Change<\/em>, 7(2), 101\u2013109. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.martinus.sk\/?uItem=505441&amp;z=B92G2Q&amp;utm_source=z%3DB92G2Q&amp;utm_medium=url&amp;utm_campaign=partner\" target=\"_blank\" rel=\"noopener\">Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.  <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.martinus.sk\/?uItem=225742&amp;z=B92G2Q&amp;utm_source=z%3DB92G2Q&amp;utm_medium=url&amp;utm_campaign=partner\" target=\"_blank\" rel=\"noopener\">Kotler, P., &amp; Keller, K. L. (2016). Marketing Management (15th Edition). Pearson.  <\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub Strategick\u00fd pojem SWOT anal\u00fdza SWOT anal\u00fdza je z\u00e1kladn\u00fd r\u00e1mec strategick\u00e9ho mana\u017ementu, ktor\u00fd pom\u00e1ha pochopi\u0165 vn\u00fatorn\u00fa situ\u00e1ciu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5790,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub Strategick\u00fd pojem SWOT anal\u00fdza SWOT anal\u00fdza je z\u00e1kladn\u00fd r\u00e1mec strategick\u00e9ho mana\u017ementu, ktor\u00fd pom\u00e1ha pochopi\u0165 vn\u00fatorn\u00fa situ\u00e1ciu 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