{"id":24879,"date":"2024-11-21T18:20:17","date_gmt":"2024-11-21T17:20:17","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=24879"},"modified":"2026-07-08T18:41:09","modified_gmt":"2026-07-08T16:41:09","slug":"steep-analyza-glossary","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/steep-analyza-glossary\/","title":{"rendered":"STEEP Anal\u00fdza"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y Knowledge Hub<\/a><\/p>\n\n\n\n<!-- ============================================================\nSTRATE9Y\u00ae KNOWLEDGE HUB \u2014 STEEP ANAL\u00ddZA\n\n\u00da\u010del str\u00e1nky:\n- defin\u00edcia pojmu STEEP anal\u00fdza\n- vysvetlenie 5 faktorov\n- STEEP vs. PEST\n- STEEP vs. PESTLE\n- \u017eiadny duplicitn\u00fd praktick\u00fd n\u00e1vod\n- \u017eiadna pr\u00edpadov\u00e1 \u0161t\u00fadia\n- \u017eiadne sk\u00f3rovanie faktorov\n- podpora tematick\u00e9ho klastra PEST \/ STEP \/ STEEP \/ PESTLE\n\nVlo\u017ei\u0165 do: Gutenberg > Vlastn\u00e9 HTML\n============================================================ -->\n\n<article id=\"s9-steep-hub\">\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800;900&display=swap');\n\n#s9-steep-hub,\n#s9-steep-hub * {\n  box-sizing: border-box;\n}\n\n#s9-steep-hub {\n  --red: #e8080f;\n  --black: #080808;\n  --text: #242424;\n  --muted: #656565;\n  --line: #e7e7e7;\n  --soft: #f7f7f7;\n  --red-soft: rgba(232, 8, 15, .055);\n\n  width: 100%;\n  max-width: 980px;\n  margin: 0 auto;\n  padding: 52px 24px 84px;\n\n  background: #fff;\n  color: var(--text);\n\n  font-family: 'Manrope', system-ui, -apple-system,\n    BlinkMacSystemFont, 'Segoe UI', sans-serif !important;\n\n  font-size: 17px;\n  line-height: 1.75;\n}\n\n#s9-steep-hub a {\n  color: var(--red);\n  text-decoration: none;\n  font-weight: 700;\n}\n\n#s9-steep-hub a:hover {\n  text-decoration: underline;\n  text-underline-offset: 3px;\n}\n\n#s9-steep-hub p {\n  margin: 0 0 22px;\n}\n\n#s9-steep-hub strong {\n  color: var(--black);\n  font-weight: 800;\n}\n\n\n\/* =========================================================\n   HORN\u00c1 \u010cAS\u0164\n========================================================= *\/\n\n#s9-steep-hub .s9-back {\n  display: inline-flex;\n  align-items: center;\n  gap: 7px;\n  margin-bottom: 26px;\n\n  color: var(--red);\n  font-size: 14px;\n  font-weight: 800;\n}\n\n#s9-steep-hub .s9-back:hover {\n  text-decoration: none;\n}\n\n#s9-steep-hub h1 {\n  margin: 0 0 24px !important;\n\n  color: var(--black) !important;\n  font-size: clamp(40px, 6vw, 62px);\n  line-height: 1.04;\n  font-weight: 900;\n  letter-spacing: -.045em;\n}\n\n#s9-steep-hub .s9-lead {\n  max-width: 850px;\n  margin-bottom: 34px;\n\n  color: #363636;\n  font-size: clamp(19px, 2.2vw, 22px);\n  line-height: 1.65;\n}\n\n\n\/* =========================================================\n   DEFIN\u00cdCIA\n========================================================= *\/\n\n#s9-steep-hub .s9-definition {\n  margin: 32px 0 54px;\n  padding: 25px 28px;\n\n  background: var(--red-soft);\n  border-left: 4px solid var(--red);\n  border-radius: 0 8px 8px 0;\n}\n\n#s9-steep-hub .s9-definition-label {\n  display: block;\n  margin-bottom: 7px;\n\n  color: var(--red);\n  font-size: 12px;\n  font-weight: 900;\n  letter-spacing: .12em;\n  text-transform: uppercase;\n}\n\n#s9-steep-hub .s9-definition p {\n  margin: 0;\n  color: var(--text);\n  font-size: 18px;\n  line-height: 1.7;\n}\n\n\n\/* =========================================================\n   SECTIONS\n========================================================= *\/\n\n#s9-steep-hub .s9-section {\n  padding: 44px 0;\n  border-top: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-section:first-of-type {\n  border-top: 0;\n}\n\n#s9-steep-hub h2 {\n  margin: 0 0 20px !important;\n\n  color: var(--black) !important;\n  font-size: clamp(27px, 4vw, 38px);\n  line-height: 1.18;\n  font-weight: 900;\n  letter-spacing: -.03em;\n}\n\n#s9-steep-hub h3 {\n  margin: 0 0 8px !important;\n\n  color: var(--black) !important;\n  font-size: 19px;\n  line-height: 1.35;\n  font-weight: 850;\n}\n\n#s9-steep-hub .s9-section-intro {\n  max-width: 820px;\n  color: #444;\n}\n\n\n\/* =========================================================\n   STEEP FAKTORY\n========================================================= *\/\n\n#s9-steep-hub .s9-factors {\n  margin: 30px 0 0;\n  border-top: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-factor {\n  display: grid;\n  grid-template-columns: 64px 1fr auto;\n  gap: 20px;\n  align-items: center;\n\n  padding: 22px 0;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-factor-letter {\n  color: var(--red);\n  font-size: 38px;\n  line-height: 1;\n  font-weight: 900;\n  letter-spacing: -.05em;\n}\n\n#s9-steep-hub .s9-factor-copy p {\n  margin: 0;\n  color: var(--muted);\n  font-size: 15px;\n  line-height: 1.6;\n}\n\n#s9-steep-hub .s9-factor-link {\n  white-space: nowrap;\n  font-size: 14px;\n}\n\n\n\/* =========================================================\n   K\u013d\u00da\u010cOV\u00c1 POINTA\n========================================================= *\/\n\n#s9-steep-hub .s9-note {\n  margin: 30px 0 0;\n  padding: 24px 27px;\n\n  background: var(--soft);\n  border: 1px solid var(--line);\n  border-radius: 8px;\n}\n\n#s9-steep-hub .s9-note strong {\n  display: block;\n  margin-bottom: 6px;\n}\n\n#s9-steep-hub .s9-note p {\n  margin: 0;\n}\n\n\n\/* =========================================================\n   \u010cERVEN\u00c1 POINTA\n========================================================= *\/\n\n#s9-steep-hub .s9-red-note {\n  margin: 30px 0 0;\n  padding: 24px 27px;\n\n  background: var(--red-soft);\n  border-left: 4px solid var(--red);\n  border-radius: 0 8px 8px 0;\n}\n\n#s9-steep-hub .s9-red-note strong {\n  display: block;\n  margin-bottom: 6px;\n}\n\n#s9-steep-hub .s9-red-note p {\n  margin: 0;\n}\n\n\n\/* =========================================================\n   TABU\u013dKA\n========================================================= *\/\n\n#s9-steep-hub .s9-table-wrap {\n  margin-top: 28px;\n  overflow-x: auto;\n}\n\n#s9-steep-hub table {\n  width: 100%;\n  border-collapse: collapse;\n  margin: 0;\n}\n\n#s9-steep-hub th,\n#s9-steep-hub td {\n  padding: 16px 17px;\n  text-align: left;\n  vertical-align: top;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-steep-hub th {\n  color: var(--black);\n  background: var(--soft);\n  font-size: 14px;\n  font-weight: 850;\n}\n\n#s9-steep-hub td {\n  color: #444;\n  font-size: 15px;\n}\n\n#s9-steep-hub td:first-child {\n  color: var(--black);\n  font-weight: 750;\n}\n\n\n\/* =========================================================\n   KEDY M\u00c1 STEEP ZMYSEL\n========================================================= *\/\n\n#s9-steep-hub .s9-use-list {\n  margin-top: 28px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-use {\n  display: grid;\n  grid-template-columns: 52px 1fr;\n  gap: 18px;\n\n  padding: 23px 0;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-use-number {\n  color: var(--red);\n  font-size: 24px;\n  line-height: 1.2;\n  font-weight: 900;\n}\n\n#s9-steep-hub .s9-use p {\n  margin: 0;\n  color: var(--muted);\n}\n\n\n\/* =========================================================\n   RODINA MODELOV\n========================================================= *\/\n\n#s9-steep-hub .s9-model-list {\n  margin-top: 28px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-model {\n  display: grid;\n  grid-template-columns: 100px 1fr;\n  gap: 22px;\n\n  padding: 23px 0;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-model-name {\n  color: var(--red);\n  font-size: 21px;\n  font-weight: 900;\n  letter-spacing: -.03em;\n}\n\n#s9-steep-hub .s9-model p {\n  margin: 0;\n  color: var(--muted);\n}\n\n\n\/* =========================================================\n   KAM POKRA\u010cOVA\u0164\n========================================================= *\/\n\n#s9-steep-hub .s9-next {\n  margin-top: 50px;\n  padding-top: 44px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-next-list {\n  margin-top: 25px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-next-item {\n  display: grid;\n  grid-template-columns: 1fr auto;\n  gap: 20px;\n  align-items: center;\n\n  padding: 20px 0;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-next-item:hover {\n  text-decoration: none;\n}\n\n#s9-steep-hub .s9-next-copy strong {\n  display: block;\n  margin-bottom: 3px;\n\n  color: var(--black);\n  font-size: 17px;\n}\n\n#s9-steep-hub .s9-next-copy span {\n  display: block;\n  color: var(--muted);\n  font-size: 14px;\n  font-weight: 500;\n}\n\n#s9-steep-hub .s9-next-arrow {\n  color: var(--red);\n  font-size: 21px;\n  font-weight: 800;\n  transition: transform .2s ease;\n}\n\n#s9-steep-hub .s9-next-item:hover .s9-next-arrow {\n  transform: translateX(4px);\n}\n\n\n\/* =========================================================\n   FAQ\n========================================================= *\/\n\n#s9-steep-hub .s9-faq {\n  margin-top: 56px;\n  padding-top: 44px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-steep-hub .s9-faq-list {\n  margin-top: 24px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-steep-hub details {\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-steep-hub summary {\n  position: relative;\n  padding: 20px 42px 20px 0;\n\n  cursor: pointer;\n  list-style: none;\n\n  color: var(--black);\n  font-weight: 800;\n}\n\n#s9-steep-hub summary::-webkit-details-marker {\n  display: none;\n}\n\n#s9-steep-hub summary::after {\n  content: \"+\";\n\n  position: absolute;\n  top: 17px;\n  right: 3px;\n\n  color: var(--red);\n  font-size: 24px;\n  font-weight: 500;\n}\n\n#s9-steep-hub details[open] summary::after {\n  content: \"\u2212\";\n}\n\n#s9-steep-hub .s9-answer {\n  max-width: 820px;\n  padding: 0 40px 20px 0;\n  color: var(--muted);\n}\n\n#s9-steep-hub .s9-answer p {\n  margin: 0;\n}\n\n\n\/* =========================================================\n   MOBILE\n========================================================= *\/\n\n@media (max-width: 680px) {\n\n  #s9-steep-hub {\n    padding: 38px 20px 64px;\n    font-size: 16px;\n  }\n\n  #s9-steep-hub h1 {\n    font-size: 42px;\n  }\n\n  #s9-steep-hub .s9-lead {\n    font-size: 18px;\n  }\n\n  #s9-steep-hub .s9-definition {\n    padding: 21px 20px;\n  }\n\n  #s9-steep-hub .s9-definition p {\n    font-size: 16px;\n  }\n\n  #s9-steep-hub .s9-section {\n    padding: 35px 0;\n  }\n\n  #s9-steep-hub .s9-factor {\n    grid-template-columns: 45px 1fr;\n    gap: 14px;\n  }\n\n  #s9-steep-hub .s9-factor-letter {\n    font-size: 31px;\n  }\n\n  #s9-steep-hub .s9-factor-link {\n    grid-column: 2;\n  }\n\n  #s9-steep-hub .s9-model {\n    grid-template-columns: 1fr;\n    gap: 5px;\n  }\n\n  #s9-steep-hub .s9-use {\n    grid-template-columns: 38px 1fr;\n    gap: 12px;\n  }\n\n  #s9-steep-hub .s9-next-item {\n    gap: 12px;\n  }\n\n}\n\n<\/style>\n\n\n<!-- =========================================================\n     HEADER\n========================================================= -->\n\n\n\n<p class=\"s9-lead\">\n  <strong>STEEP anal\u00fdza<\/strong> je r\u00e1mec na anal\u00fdzu piatich oblast\u00ed\n  makroprostredia: soci\u00e1lnych, technologick\u00fdch, ekonomick\u00fdch,\n  environment\u00e1lnych a politick\u00fdch faktorov.\n  Oproti\n  <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">PEST anal\u00fdze<\/a>\n  samostatne zah\u0155\u0148a aj environment\u00e1lne vplyvy.\n<\/p>\n\n\n<!-- =========================================================\n     DEFIN\u00cdCIA\n========================================================= -->\n\n<div class=\"s9-definition\">\n\n  <span class=\"s9-definition-label\">\n    Defin\u00edcia\n  <\/span>\n\n  <p>\n    <strong>STEEP anal\u00fdza<\/strong> je met\u00f3da sk\u00famania vonkaj\u0161ieho\n    prostredia organiz\u00e1cie prostredn\u00edctvom piatich skup\u00edn faktorov:\n    soci\u00e1lnych, technologick\u00fdch, ekonomick\u00fdch, environment\u00e1lnych\n    a politick\u00fdch. Pom\u00e1ha \u0161trukt\u00farovane sledova\u0165 zmeny,\n    ktor\u00e9 organiz\u00e1cia nem\u00f4\u017ee priamo riadi\u0165, ale ktor\u00e9 m\u00f4\u017eu\n    ovplyvni\u0165 jej bud\u00face rozhodovanie.\n  <\/p>\n\n<\/div>\n\n\n<!-- =========================================================\n     CO ZNAMEN\u00c1 STEEP\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>\u010co znamen\u00e1 skratka STEEP?<\/h2>\n\n  <p class=\"s9-section-intro\">\n    Ka\u017ed\u00e9 p\u00edsmeno ozna\u010duje jednu oblas\u0165 makroprostredia.\n    STEEP vych\u00e1dza z rovnak\u00e9ho z\u00e1kladu ako PEST,\n    ale prid\u00e1va samostatn\u00fa environment\u00e1lnu oblas\u0165.\n  <\/p>\n\n  <div class=\"s9-factors\">\n\n\n    <!-- S -->\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">S<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Soci\u00e1lne faktory<\/h3>\n        <p>\n          Demografia, \u017eivotn\u00fd \u0161t\u00fdl, hodnoty, postoje\n          a zmeny v spr\u00e1van\u00ed spolo\u010dnosti.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n\n    <!-- T -->\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">T<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Technologick\u00e9 faktory<\/h3>\n        <p>\n          Inov\u00e1cie, digitaliz\u00e1cia, automatiz\u00e1cia a technologick\u00e9 zmeny,\n          ktor\u00e9 ovplyv\u0148uj\u00fa produkty, procesy aj cel\u00e9 trhy.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n\n    <!-- E -->\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">E<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Ekonomick\u00e9 faktory<\/h3>\n        <p>\n          Infl\u00e1cia, \u00farokov\u00e9 sadzby, k\u00fapna sila, ekonomick\u00fd cyklus\n          a \u010fal\u0161ie zmeny ekonomick\u00e9ho prostredia.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n\n    <!-- E ENVIRONMENTAL -->\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">E<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Environment\u00e1lne faktory<\/h3>\n        <p>\n          Kl\u00edma, dostupnos\u0165 pr\u00edrodn\u00fdch zdrojov, udr\u017eate\u013enos\u0165,\n          energetick\u00e1 n\u00e1ro\u010dnos\u0165 a \u010fal\u0161ie vplyvy pr\u00edrodn\u00e9ho prostredia.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n\n    <!-- P -->\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">P<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Politick\u00e9 faktory<\/h3>\n        <p>\n          Politick\u00e1 stabilita, verejn\u00e1 politika, rozhodnutia vl\u00e1dy\n          a \u010fal\u0161ie vplyvy politick\u00e9ho prostredia.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     \u010cO STEEP PRID\u00c1VA OPROTI PEST\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>\u010co STEEP prid\u00e1va oproti PEST?<\/h2>\n\n  <p>\n    Z\u00e1kladn\u00e1 PEST anal\u00fdza pracuje so \u0161tyrmi oblas\u0165ami:\n    politickou, ekonomickou, soci\u00e1lnou a technologickou.\n    STEEP samostatne prid\u00e1va aj\n    <strong>environment\u00e1lne faktory<\/strong>.\n  <\/p>\n\n  <div class=\"s9-table-wrap\">\n\n    <table>\n\n      <thead>\n        <tr>\n          <th>Oblas\u0165<\/th>\n          <th>PEST<\/th>\n          <th>STEEP<\/th>\n        <\/tr>\n      <\/thead>\n\n      <tbody>\n\n        <tr>\n          <td>Politick\u00e9 faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Ekonomick\u00e9 faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Soci\u00e1lne faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Technologick\u00e9 faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Environment\u00e1lne faktory<\/td>\n          <td>Nie samostatne<\/td>\n          <td><strong>\u00c1no<\/strong><\/td>\n        <\/tr>\n\n        <tr>\n          <td>Po\u010det oblast\u00ed<\/td>\n          <td>4<\/td>\n          <td>5<\/td>\n        <\/tr>\n\n      <\/tbody>\n\n    <\/table>\n\n  <\/div>\n\n  <div class=\"s9-red-note\">\n\n    <strong>K\u013e\u00fa\u010dov\u00fd rozdiel<\/strong>\n\n    <p>\n      <strong>STEEP odde\u013euje environment\u00e1lne vplyvy\n      ako samostatn\u00fa oblas\u0165 anal\u00fdzy.<\/strong>\n      Poskytuje im teda v\u00e4\u010d\u0161iu vidite\u013enos\u0165 ne\u017e z\u00e1kladn\u00fd \u0161tvorfaktorov\u00fd\n      r\u00e1mec PEST.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     STEEP VS PESTLE\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>Ak\u00fd je rozdiel medzi STEEP a PESTLE?<\/h2>\n\n  <p>\n    STEEP aj PESTLE samostatne sleduj\u00fa environment\u00e1lne vplyvy.\n    PESTLE v\u0161ak navy\u0161e odde\u013euje aj\n    <strong>legislat\u00edvne faktory<\/strong>\n    ako \u0161iestu oblas\u0165 anal\u00fdzy.\n  <\/p>\n\n  <div class=\"s9-table-wrap\">\n\n    <table>\n\n      <thead>\n        <tr>\n          <th><\/th>\n          <th>STEEP<\/th>\n          <th>PESTLE<\/th>\n        <\/tr>\n      <\/thead>\n\n      <tbody>\n\n        <tr>\n          <td>Po\u010det oblast\u00ed<\/td>\n          <td>5<\/td>\n          <td>6<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Soci\u00e1lne faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Technologick\u00e9 faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Ekonomick\u00e9 faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Environment\u00e1lne faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Politick\u00e9 faktory<\/td>\n          <td>\u00c1no<\/td>\n          <td>\u00c1no<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Legislat\u00edvne faktory<\/td>\n          <td>Nie samostatne<\/td>\n          <td><strong>\u00c1no<\/strong><\/td>\n        <\/tr>\n\n      <\/tbody>\n\n    <\/table>\n\n  <\/div>\n\n  <div class=\"s9-note\">\n\n    <strong>Nejde o to vybra\u0165 \u201elep\u0161\u00ed\u201c model<\/strong>\n\n    <p>\n      Rozdiel spo\u010d\u00edva v rozsahu anal\u00fdzy.\n      STEEP zv\u00fdraz\u0148uje environment\u00e1lnu oblas\u0165.\n      PESTLE ide o krok \u010falej a samostatne odde\u013euje aj pr\u00e1vne\n      a legislat\u00edvne vplyvy.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     KEDY M\u00c1 STEEP ZMYSEL\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>Kedy m\u00e1 STEEP anal\u00fdza zmysel?<\/h2>\n\n  <p class=\"s9-section-intro\">\n    STEEP je u\u017eito\u010dn\u00e1 najm\u00e4 vtedy, ke\u010f potrebujete\n    environment\u00e1lne zmeny sledova\u0165 ako samostatn\u00fa strategick\u00fa\n    oblas\u0165, ale nepotrebujete oddelen\u00fa anal\u00fdzu legislat\u00edvnych faktorov.\n  <\/p>\n\n  <div class=\"s9-use-list\">\n\n\n    <div class=\"s9-use\">\n\n      <div class=\"s9-use-number\">01<\/div>\n\n      <div>\n        <h3>Environment\u00e1lne zmeny m\u00f4\u017eu z\u00e1sadne ovplyvni\u0165 odvetvie<\/h3>\n        <p>\n          Napr\u00edklad pre z\u00e1vislos\u0165 od pr\u00edrodn\u00fdch zdrojov,\n          energie, kl\u00edmy, dopravy alebo dod\u00e1vate\u013esk\u00fdch re\u0165azcov.\n        <\/p>\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"s9-use\">\n\n      <div class=\"s9-use-number\">02<\/div>\n\n      <div>\n        <h3>Udr\u017eate\u013enos\u0165 ovplyv\u0148uje strategick\u00e9 rozhodnutia<\/h3>\n        <p>\n          Environment\u00e1lne ot\u00e1zky nie s\u00fa len doplnkom,\n          ale m\u00f4\u017eu meni\u0165 produkty, procesy, invest\u00edcie\n          alebo o\u010dak\u00e1vania z\u00e1kazn\u00edkov.\n        <\/p>\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"s9-use\">\n\n      <div class=\"s9-use-number\">03<\/div>\n\n      <div>\n        <h3>\u0160tyri oblasti PEST s\u00fa na rozhodovanie pr\u00edli\u0161 \u00fazke<\/h3>\n        <p>\n          Potrebujete \u0161ir\u0161\u00ed poh\u013ead ne\u017e PEST,\n          ale samostatn\u00e1 pr\u00e1vna oblas\u0165 nie je hlavn\u00fdm cie\u013eom anal\u00fdzy.\n        <\/p>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div class=\"s9-note\">\n\n    <strong>Potrebujete sledova\u0165 aj legislat\u00edvu samostatne?<\/strong>\n\n    <p>\n      Vtedy je vhodnej\u0161\u00ed \u0161ir\u0161\u00ed r\u00e1mec PESTLE,\n      ktor\u00fd odde\u013euje environment\u00e1lne a legislat\u00edvne faktory\n      do dvoch samostatn\u00fdch oblast\u00ed.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     RODINA MODELOV\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>Ako STEEP s\u00favis\u00ed s \u010fal\u0161\u00edmi modelmi?<\/h2>\n\n  <p class=\"s9-section-intro\">\n    STEEP patr\u00ed do \u0161ir\u0161ej rodiny r\u00e1mcov na anal\u00fdzu makroprostredia.\n    Modely sa l\u00ed\u0161ia predov\u0161etk\u00fdm porad\u00edm faktorov\n    a po\u010dtom samostatne sledovan\u00fdch oblast\u00ed.\n  <\/p>\n\n  <div class=\"s9-model-list\">\n\n\n    <!-- STEP -->\n\n    <div class=\"s9-model\">\n\n      <div class=\"s9-model-name\">\n        <a href=\"https:\/\/strate9y.com\/sk\/glossary\/step-analyza-prostredia\/\">\n          STEP\n        <\/a>\n      <\/div>\n\n      <p>\n        Sleduje \u0161tyri oblasti: soci\u00e1lne, technologick\u00e9,\n        ekonomick\u00e9 a politick\u00e9 faktory.\n        Obsahovo zodpoved\u00e1 PEST.\n      <\/p>\n\n    <\/div>\n\n\n    <!-- PEST -->\n\n    <div class=\"s9-model\">\n\n      <div class=\"s9-model-name\">\n        <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n          PEST\n        <\/a>\n      <\/div>\n\n      <p>\n        Z\u00e1kladn\u00fd \u0161tvorfaktorov\u00fd r\u00e1mec:\n        politick\u00e9, ekonomick\u00e9, soci\u00e1lne a technologick\u00e9 faktory.\n      <\/p>\n\n    <\/div>\n\n\n    <!-- STEEP -->\n\n    <div class=\"s9-model\">\n\n      <div class=\"s9-model-name\">\n        STEEP\n      <\/div>\n\n      <p>\n        Roz\u0161iruje z\u00e1kladn\u00fd r\u00e1mec o samostatn\u00fa\n        environment\u00e1lnu oblas\u0165 a pracuje s piatimi faktormi.\n      <\/p>\n\n    <\/div>\n\n\n    <!-- PESTLE -->\n\n    <div class=\"s9-model\">\n\n      <div class=\"s9-model-name\">\n        PESTLE\n      <\/div>\n\n      <p>\n        Pracuje so \u0161iestimi oblas\u0165ami.\n        K environment\u00e1lnym faktorom prid\u00e1va aj\n        samostatn\u00e9 legislat\u00edvne faktory.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     KAM POKRA\u010cOVA\u0164\n========================================================= -->\n\n<section class=\"s9-next\">\n\n  <h2>Kam pokra\u010dova\u0165<\/h2>\n\n  <p>\n    Vyberte \u010fal\u0161\u00ed krok pod\u013ea toho, \u010di potrebujete\n    pochopi\u0165 z\u00e1kladn\u00fd model, podrobnej\u0161ie presk\u00fama\u0165\n    environment\u00e1lne faktory alebo vytvori\u0165 vlastn\u00fa anal\u00fdzu.\n  <\/p>\n\n  <div class=\"s9-next-list\">\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n\n      <div class=\"s9-next-copy\">\n        <strong>PEST anal\u00fdza<\/strong>\n        <span>\n          Pochopte z\u00e1kladn\u00fd r\u00e1mec \u0161tyroch faktorov makroprostredia.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-next-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/pest-analyza-krok-za-krokom\/\">\n\n      <div class=\"s9-next-copy\">\n        <strong>PEST anal\u00fdza krok za krokom<\/strong>\n        <span>\n          Nau\u010dte sa identifikova\u0165 extern\u00e9 faktory\n          a previes\u0165 ich do strategick\u00e9ho rozhodovania.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-next-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">\n\n      <div class=\"s9-next-copy\">\n        <strong>Environment\u00e1lne faktory<\/strong>\n        <span>\n          Presk\u00famajte samostatne vplyvy kl\u00edmy,\n          zdrojov, udr\u017eate\u013enosti a pr\u00edrodn\u00e9ho prostredia.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-next-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/strategicke-nastroje\/analyza-pestle\/\">\n\n      <div class=\"s9-next-copy\">\n        <strong>Vytvori\u0165 PESTLE anal\u00fdzu online<\/strong>\n        <span>\n          Vyhodno\u0165te konkr\u00e9tne extern\u00e9 faktory pod\u013ea dopadu,\n          pravdepodobnosti a naliehavosti.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-next-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     FAQ\n========================================================= -->\n\n<section class=\"s9-faq\">\n\n  <h2>\u010cast\u00e9 ot\u00e1zky o STEEP anal\u00fdze<\/h2>\n\n  <div class=\"s9-faq-list\">\n\n\n    <details>\n\n      <summary>\n        \u010co je STEEP anal\u00fdza?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          STEEP anal\u00fdza je r\u00e1mec na sk\u00famanie piatich oblast\u00ed\n          makroprostredia: soci\u00e1lnych, technologick\u00fdch,\n          ekonomick\u00fdch, environment\u00e1lnych a politick\u00fdch faktorov.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        \u010co znamen\u00e1 skratka STEEP?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          S ozna\u010duje soci\u00e1lne faktory,\n          T technologick\u00e9 faktory,\n          prv\u00e9 E ekonomick\u00e9 faktory,\n          druh\u00e9 E environment\u00e1lne faktory\n          a P politick\u00e9 faktory.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ak\u00fd je rozdiel medzi STEEP a PEST?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          PEST pracuje so \u0161tyrmi oblas\u0165ami:\n          politickou, ekonomickou, soci\u00e1lnou a technologickou.\n          STEEP prid\u00e1va samostatn\u00fa environment\u00e1lnu oblas\u0165.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ak\u00fd je rozdiel medzi STEEP a PESTLE?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          STEEP pracuje s piatimi oblas\u0165ami.\n          PESTLE navy\u0161e samostatne odde\u013euje legislat\u00edvne faktory,\n          a preto pracuje so \u0161iestimi oblas\u0165ami makroprostredia.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Obsahuje STEEP anal\u00fdza legislat\u00edvne faktory?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          Nie ako samostatn\u00fa oblas\u0165.\n          Ak potrebujete legislat\u00edvne faktory analyzova\u0165 oddelene,\n          vhodnej\u0161\u00ed je \u0161ir\u0161\u00ed r\u00e1mec PESTLE.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Kedy pou\u017ei\u0165 STEEP namiesto PEST?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          STEEP m\u00e1 zmysel vtedy, ke\u010f potrebujete\n          environment\u00e1lne zmeny sledova\u0165 ako samostatn\u00fa\n          strategick\u00fa oblas\u0165 a z\u00e1kladn\u00e9 \u0161tyri faktory PEST\n          s\u00fa na va\u0161e rozhodovanie pr\u00edli\u0161 \u00fazke.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n  <\/div>\n\n<\/section>\n\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub STEEP anal\u00fdza je r\u00e1mec na anal\u00fdzu piatich oblast\u00ed makroprostredia: soci\u00e1lnych, technologick\u00fdch, ekonomick\u00fdch, environment\u00e1lnych a politick\u00fdch faktorov. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25285,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-24879","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/steep-analyza-1.webp",1536,1024,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/steep-analyza-1-150x100.webp",150,100,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/steep-analyza-1-300x200.webp",300,200,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/steep-analyza-1-768x512.webp",768,512,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/steep-analyza-1-700x467.webp",700,467,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/steep-analyza-1.webp",1536,1024,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/steep-analyza-1.webp",1536,1024,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub STEEP anal\u00fdza je r\u00e1mec na anal\u00fdzu piatich oblast\u00ed makroprostredia: soci\u00e1lnych, technologick\u00fdch, ekonomick\u00fdch, environment\u00e1lnych a politick\u00fdch faktorov. 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