{"id":24879,"date":"2024-11-21T18:20:17","date_gmt":"2024-11-21T17:20:17","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=24879"},"modified":"2026-09-09T20:10:40","modified_gmt":"2026-09-09T18:10:40","slug":"steep-analyza-glossary","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/steep-analyza-glossary\/","title":{"rendered":"STEEP anal\u00fdza"},"content":{"rendered":"\n<!-- ============================================================\nSTRATE9Y\u00ae KNOWLEDGE HUB \u2014 STEEP ANAL\u00ddZA\nSEO + AIO + UX | SLOVENSK\u00c1 VERZIA\n============================================================ -->\n\n<article id=\"s9-steep\">\n\n<style>\n#s9-steep,\n#s9-steep *{\n  box-sizing:border-box;\n}\n\n#s9-steep{\n  --red:#e8080f;\n  --black:#080808;\n  --text:#242428;\n  --muted:#66666e;\n  --line:#e7e7e9;\n  --soft:#f7f7f8;\n  --red-soft:rgba(232,8,15,.055);\n\n  width:100%;\n  max-width:960px;\n  margin:0 auto;\n  padding:20px 0 70px;\n\n 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summary::after{\n  content:\"\u2212\";\n}\n\n#s9-steep .s9-faq-answer{\n  max-width:820px;\n  padding:0 40px 20px 0;\n  color:var(--muted);\n}\n\n#s9-steep .s9-faq-answer p{\n  margin:0;\n}\n\n\n\/* MOBILE *\/\n\n@media(max-width:680px){\n\n  #s9-steep{\n    font-size:17px;\n  }\n\n  #s9-steep .s9-factor{\n    grid-template-columns:44px 1fr;\n    gap:14px;\n  }\n\n  #s9-steep .s9-factor-link{\n    grid-column:2;\n  }\n\n  #s9-steep .s9-model{\n    grid-template-columns:1fr;\n    gap:4px;\n  }\n\n  #s9-steep .s9-use{\n    grid-template-columns:38px 1fr;\n    gap:12px;\n  }\n\n  #s9-steep .s9-next{\n    padding:27px 22px;\n  }\n\n}\n\n<\/style>\n\n\n<!-- ============================================================\nBACK\n============================================================ -->\n\n<p class=\"s9-back\">\n  <a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\n    \u2190 STRATE9Y Knowledge Hub\n  <\/a>\n<\/p>\n\n\n<!-- ============================================================\nINTRO\n============================================================ -->\n\n<p class=\"s9-lead\">\n  <strong>STEEP anal\u00fdza<\/strong> je n\u00e1stroj strategickej anal\u00fdzy, ktor\u00fd sk\u00fama p\u00e4\u0165 oblast\u00ed vonkaj\u0161ieho makroprostredia:\n  <strong>soci\u00e1lne, technologick\u00e9, ekonomick\u00e9, environment\u00e1lne a politick\u00e9 faktory<\/strong>.\n  Pom\u00e1ha odhali\u0165 zmeny a trendy, ktor\u00e9 firma nem\u00f4\u017ee priamo ovplyvni\u0165, ale ktor\u00e9 m\u00f4\u017eu z\u00e1sadne ovplyvni\u0165 jej bud\u00facnos\u0165.\n<\/p>\n\n\n<div class=\"s9-definition\">\n\n  <span class=\"s9-definition-label\">\n    STEEP anal\u00fdza v skratke\n  <\/span>\n\n  <p>\n    <strong>STEEP = Social + Technological + Economic + Environmental + Political.<\/strong>\n    Oproti\n    <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n      PEST anal\u00fdze\n    <\/a>\n    samostatne prid\u00e1va environment\u00e1lne faktory. Ak potrebujete samostatne sledova\u0165 aj legislat\u00edvne faktory, \u0161ir\u0161ou alternat\u00edvou je PESTLE anal\u00fdza.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nNAVIGATION\n============================================================ -->\n\n<nav class=\"s9-nav\" aria-label=\"Obsah \u010dl\u00e1nku STEEP anal\u00fdza\">\n\n  <div class=\"s9-nav-title\">\n    V tomto \u010dl\u00e1nku\n  <\/div>\n\n  <div class=\"s9-nav-links\">\n\n    <a href=\"#co-je-steep\">\n      \u010co je STEEP\n    <\/a>\n\n    <a href=\"#co-znamena-steep\">\n      5 faktorov STEEP\n    <\/a>\n\n    <a href=\"#steep-vs-pest\">\n      STEEP vs. PEST\n    <\/a>\n\n    <a href=\"#steep-vs-pestle\">\n      STEEP vs. PESTLE\n    <\/a>\n\n    <a href=\"#kedy-pouzit-steep\">\n      Kedy pou\u017ei\u0165 STEEP\n    <\/a>\n\n    <a href=\"#rodina-modelov\">\n      PEST, STEP, STEEP, PESTLE\n    <\/a>\n\n    <a href=\"#faq-steep\">\n      FAQ\n    <\/a>\n\n  <\/div>\n\n<\/nav>\n\n\n<!-- ============================================================\n\u010cO JE STEEP\n============================================================ -->\n\n<h2 id=\"co-je-steep\">\n  \u010co je STEEP anal\u00fdza?\n<\/h2>\n\n<p>\n  STEEP anal\u00fdza je r\u00e1mec na systematick\u00e9 sk\u00famanie vonkaj\u0161ieho prostredia organiz\u00e1cie. Sleduje faktory, ktor\u00e9 vznikaj\u00fa mimo firmy a ktor\u00e9 vedenie organiz\u00e1cie spravidla nem\u00f4\u017ee priamo kontrolova\u0165.\n<\/p>\n\n<p>\n  Ich vplyv v\u0161ak m\u00f4\u017ee by\u0165 v\u00fdznamn\u00fd. Zmena demografie, nov\u00e1 technol\u00f3gia, vysok\u00e1 infl\u00e1cia, klimatick\u00e9 rizik\u00e1 alebo nov\u00e9 politick\u00e9 priority m\u00f4\u017eu zmeni\u0165 spr\u00e1vanie z\u00e1kazn\u00edkov, n\u00e1klady, konkurenciu aj atraktivitu cel\u00e9ho odvetvia.\n<\/p>\n\n<p>\n  Zmyslom STEEP anal\u00fdzy preto nie je iba vytvori\u0165 zoznam trendov. Jej \u00falohou je pom\u00f4c\u0165 v\u00e1m pochopi\u0165,\n  <strong>ktor\u00e9 extern\u00e9 zmeny m\u00f4\u017eu ma\u0165 strategick\u00fd v\u00fdznam pre va\u0161e podnikanie alebo organiz\u00e1ciu<\/strong>.\n<\/p>\n\n\n<div class=\"s9-note\">\n\n  <strong>D\u00f4le\u017eit\u00e9 rozl\u00ed\u0161enie<\/strong>\n\n  <p>\n    STEEP analyzuje <strong>makroprostredie<\/strong> \u2013 teda \u0161ir\u0161ie spolo\u010densk\u00e9, technologick\u00e9, ekonomick\u00e9, environment\u00e1lne a politick\u00e9 podmienky. Konkr\u00e9tnych konkurentov, dod\u00e1vate\u013eov alebo vyjedn\u00e1vaciu silu z\u00e1kazn\u00edkov sk\u00famaj\u00fa in\u00e9 n\u00e1stroje strategickej anal\u00fdzy.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\n5 FAKTOROV\n============================================================ -->\n\n<h2 id=\"co-znamena-steep\">\n  \u010co znamen\u00e1 skratka STEEP?\n<\/h2>\n\n<p>\n  Ka\u017ed\u00e9 p\u00edsmeno ozna\u010duje jednu oblas\u0165 makroprostredia. STEEP pracuje s piatimi skupinami faktorov.\n<\/p>\n\n\n<div class=\"s9-factors\">\n\n\n  <!-- S -->\n\n  <div class=\"s9-factor\">\n\n    <div class=\"s9-letter\">\n      S\n    <\/div>\n\n    <div>\n\n      <h3>\n        Soci\u00e1lne faktory\n      <\/h3>\n\n      <p>\n        Demografia, \u017eivotn\u00fd \u0161t\u00fdl, hodnoty, postoje, vzdelanie, popula\u010dn\u00e9 zmeny a spr\u00e1vanie spolo\u010dnosti.\n      <\/p>\n\n    <\/div>\n\n    <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\">\n      Soci\u00e1lne faktory \u2192\n    <\/a>\n\n  <\/div>\n\n\n  <!-- T -->\n\n  <div class=\"s9-factor\">\n\n    <div class=\"s9-letter\">\n      T\n    <\/div>\n\n    <div>\n\n      <h3>\n        Technologick\u00e9 faktory\n      <\/h3>\n\n      <p>\n        Inov\u00e1cie, digitaliz\u00e1cia, automatiz\u00e1cia, umel\u00e1 inteligencia, nov\u00e9 technol\u00f3gie a tempo technologick\u00fdch zmien.\n      <\/p>\n\n    <\/div>\n\n    <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">\n      Technologick\u00e9 faktory \u2192\n    <\/a>\n\n  <\/div>\n\n\n  <!-- E -->\n\n  <div class=\"s9-factor\">\n\n    <div class=\"s9-letter\">\n      E\n    <\/div>\n\n    <div>\n\n      <h3>\n        Ekonomick\u00e9 faktory\n      <\/h3>\n\n      <p>\n        Infl\u00e1cia, \u00farokov\u00e9 sadzby, ekonomick\u00fd rast, nezamestnanos\u0165, k\u00fapna sila, v\u00fdmenn\u00e9 kurzy a ekonomick\u00fd cyklus.\n      <\/p>\n\n    <\/div>\n\n    <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">\n      Ekonomick\u00e9 faktory \u2192\n    <\/a>\n\n  <\/div>\n\n\n  <!-- E ENV -->\n\n  <div class=\"s9-factor\">\n\n    <div class=\"s9-letter\">\n      E\n    <\/div>\n\n    <div>\n\n      <h3>\n        Environment\u00e1lne faktory\n      <\/h3>\n\n      <p>\n        Kl\u00edma, pr\u00edrodn\u00e9 zdroje, energetick\u00e1 n\u00e1ro\u010dnos\u0165, udr\u017eate\u013enos\u0165, environment\u00e1lne rizik\u00e1 a \u010fal\u0161ie vplyvy pr\u00edrodn\u00e9ho prostredia.\n      <\/p>\n\n    <\/div>\n\n    <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">\n      Environment\u00e1lne faktory \u2192\n    <\/a>\n\n  <\/div>\n\n\n  <!-- P -->\n\n  <div class=\"s9-factor\">\n\n    <div class=\"s9-letter\">\n      P\n    <\/div>\n\n    <div>\n\n      <h3>\n        Politick\u00e9 faktory\n      <\/h3>\n\n      <p>\n        Politick\u00e1 stabilita, vl\u00e1dne priority, verejn\u00e9 politiky, da\u0148ov\u00e9 smerovanie, podpora odvetv\u00ed a \u010fal\u0161ie politick\u00e9 rozhodnutia.\n      <\/p>\n\n    <\/div>\n\n    <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">\n      Politick\u00e9 faktory \u2192\n    <\/a>\n\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"s9-red-note\">\n\n  <strong>\u010co je pri STEEP najd\u00f4le\u017eitej\u0161ie?<\/strong>\n\n  <p>\n    Neh\u013eadajte \u010do najviac faktorov. H\u013eadajte tie zmeny, ktor\u00e9 m\u00f4\u017eu re\u00e1lne ovplyvni\u0165 z\u00e1kazn\u00edkov, n\u00e1klady, dopyt, technol\u00f3gie, rizik\u00e1 alebo va\u0161e strategick\u00e9 mo\u017enosti.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nSTEEP VS PEST\n============================================================ -->\n\n<h2 id=\"steep-vs-pest\">\n  Ak\u00fd je rozdiel medzi STEEP a PEST anal\u00fdzou?\n<\/h2>\n\n<p>\n  <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n    PEST anal\u00fdza\n  <\/a>\n  pracuje so \u0161tyrmi z\u00e1kladn\u00fdmi oblas\u0165ami: politick\u00fdmi, ekonomick\u00fdmi, soci\u00e1lnymi a technologick\u00fdmi faktormi.\n<\/p>\n\n<p>\n  <strong>STEEP samostatne prid\u00e1va environment\u00e1lne faktory<\/strong>, a preto pracuje s piatimi oblas\u0165ami.\n<\/p>\n\n\n<div class=\"s9-table-wrap\">\n\n<table>\n\n  <thead>\n\n    <tr>\n      <th>Oblas\u0165<\/th>\n      <th>PEST<\/th>\n      <th>STEEP<\/th>\n    <\/tr>\n\n  <\/thead>\n\n  <tbody>\n\n    <tr>\n      <td>Politick\u00e9 faktory<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Ekonomick\u00e9 faktory<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Soci\u00e1lne faktory<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Technologick\u00e9 faktory<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Environment\u00e1lne faktory<\/td>\n      <td>Nie samostatne<\/td>\n      <td><strong>\u00c1no<\/strong><\/td>\n    <\/tr>\n\n    <tr>\n      <td>Po\u010det oblast\u00ed<\/td>\n      <td>4<\/td>\n      <td><strong>5<\/strong><\/td>\n    <\/tr>\n\n  <\/tbody>\n\n<\/table>\n\n<\/div>\n\n\n<div class=\"s9-red-note\">\n\n  <strong>STEEP vs. PEST jednou vetou<\/strong>\n\n  <p>\n    <strong>STEEP je roz\u0161\u00edrenie z\u00e1kladn\u00e9ho r\u00e1mca PEST o samostatn\u00fa environment\u00e1lnu oblas\u0165.<\/strong>\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nSTEEP VS PESTLE\n============================================================ -->\n\n<h2 id=\"steep-vs-pestle\">\n  Ak\u00fd je rozdiel medzi STEEP a PESTLE?\n<\/h2>\n\n<p>\n  STEEP aj PESTLE samostatne sleduj\u00fa environment\u00e1lne vplyvy. Rozdiel je v tom, \u017ee\n  <strong>PESTLE navy\u0161e vy\u010dle\u0148uje legislat\u00edvne alebo pr\u00e1vne faktory ako samostatn\u00fa oblas\u0165<\/strong>.\n<\/p>\n\n\n<div class=\"s9-table-wrap\">\n\n<table>\n\n  <thead>\n\n    <tr>\n      <th>Oblas\u0165<\/th>\n      <th>STEEP<\/th>\n      <th>PESTLE<\/th>\n    <\/tr>\n\n  <\/thead>\n\n  <tbody>\n\n    <tr>\n      <td>Soci\u00e1lne<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Technologick\u00e9<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Ekonomick\u00e9<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Environment\u00e1lne<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Politick\u00e9<\/td>\n      <td>\u00c1no<\/td>\n      <td>\u00c1no<\/td>\n    <\/tr>\n\n    <tr>\n      <td>Legislat\u00edvne \/ pr\u00e1vne<\/td>\n      <td>Nie samostatne<\/td>\n      <td><strong>\u00c1no<\/strong><\/td>\n    <\/tr>\n\n    <tr>\n      <td>Po\u010det oblast\u00ed<\/td>\n      <td>5<\/td>\n      <td><strong>6<\/strong><\/td>\n    <\/tr>\n\n  <\/tbody>\n\n<\/table>\n\n<\/div>\n\n\n<div class=\"s9-note\">\n\n  <strong>Ktor\u00fd model vybra\u0165?<\/strong>\n\n  <p>\n    Nejde o to, ktor\u00fd model je \u201elep\u0161\u00ed\u201c. Ak potrebujete osobitne sledova\u0165 environment\u00e1lne faktory, STEEP je vhodnou vo\u013ebou. Ak chcete samostatne analyzova\u0165 aj legislat\u00edvne a pr\u00e1vne vplyvy, pou\u017eite \u0161ir\u0161\u00ed r\u00e1mec PESTLE.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nWHEN\n============================================================ -->\n\n<h2 id=\"kedy-pouzit-steep\">\n  Kedy pou\u017ei\u0165 STEEP anal\u00fdzu?\n<\/h2>\n\n<p>\n  STEEP je vhodn\u00e1 najm\u00e4 vtedy, ke\u010f m\u00f4\u017ee environment\u00e1lny v\u00fdvoj v\u00fdrazne ovplyvni\u0165 odvetvie, z\u00e1kazn\u00edkov alebo strategick\u00e9 rozhodovanie.\n<\/p>\n\n\n<div class=\"s9-use-list\">\n\n\n  <div class=\"s9-use\">\n\n    <div class=\"s9-use-number\">\n      01\n    <\/div>\n\n    <div>\n\n      <h3>\n        Pri strategickom pl\u00e1novan\u00ed\n      <\/h3>\n\n      <p>\n        Pom\u00e1ha identifikova\u0165 zmeny vo vonkaj\u0161om prostred\u00ed, ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 dlhodob\u00e9 smerovanie organiz\u00e1cie.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"s9-use\">\n\n    <div class=\"s9-use-number\">\n      02\n    <\/div>\n\n    <div>\n\n      <h3>\n        Ke\u010f environment\u00e1lne faktory zohr\u00e1vaj\u00fa v\u00fdznamn\u00fa \u00falohu\n      <\/h3>\n\n      <p>\n        Napr\u00edklad v energetike, doprave, v\u00fdrobe, po\u013enohospod\u00e1rstve, cestovnom ruchu alebo odvetviach z\u00e1visl\u00fdch od pr\u00edrodn\u00fdch zdrojov.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"s9-use\">\n\n    <div class=\"s9-use-number\">\n      03\n    <\/div>\n\n    <div>\n\n      <h3>\n        Pri hodnoten\u00ed bud\u00facich pr\u00edle\u017eitost\u00ed a riz\u00edk\n      <\/h3>\n\n      <p>\n        STEEP pom\u00e1ha rozpozna\u0165 extern\u00e9 trendy, ktor\u00e9 m\u00f4\u017eu vytvori\u0165 nov\u00e9 trhy, zmeni\u0165 potreby z\u00e1kazn\u00edkov alebo ohrozi\u0165 existuj\u00faci business model.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"s9-use\">\n\n    <div class=\"s9-use-number\">\n      04\n    <\/div>\n\n    <div>\n\n      <h3>\n        Pred vstupom na nov\u00fd trh\n      <\/h3>\n\n      <p>\n        Umo\u017e\u0148uje vytvori\u0165 \u0161ir\u0161\u00ed obraz o spolo\u010densk\u00fdch, ekonomick\u00fdch, technologick\u00fdch, environment\u00e1lnych a politick\u00fdch podmienkach trhu.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n\n<\/div>\n\n\n<div class=\"s9-note\">\n\n  <strong>Potrebujete anal\u00fdzu vytvori\u0165 krok za krokom?<\/strong>\n\n  <p>\n    STEEP patr\u00ed do rovnakej rodiny n\u00e1strojov ako PEST. Praktick\u00fd postup identifik\u00e1cie, hodnotenia a interpret\u00e1cie extern\u00fdch faktorov n\u00e1jdete v n\u00e1vode\n    <a href=\"https:\/\/strate9y.com\/sk\/pest-analyza-krok-za-krokom\/\">\n      PEST anal\u00fdza krok za krokom\n    <\/a>.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nMODELS\n============================================================ -->\n\n<h2 id=\"rodina-modelov\">\n  PEST, STEP, STEEP alebo PESTLE?\n<\/h2>\n\n<p>\n  V\u0161etky tieto r\u00e1mce sl\u00fa\u017eia na anal\u00fdzu makroprostredia. L\u00ed\u0161ia sa najm\u00e4 po\u010dtom samostatne sledovan\u00fdch oblast\u00ed a ich porad\u00edm.\n<\/p>\n\n\n<div class=\"s9-models\">\n\n\n  <div class=\"s9-model\">\n\n    <div class=\"s9-model-name\">\n      <a href=\"https:\/\/strate9y.com\/sk\/glossary\/step-analyza-prostredia\/\">\n        STEP\n      <\/a>\n    <\/div>\n\n    <p>\n      Soci\u00e1lne, technologick\u00e9, ekonomick\u00e9 a politick\u00e9 faktory. Obsahovo ide o rovnak\u00e9 \u0161tyri oblasti ako pri PEST, iba v inom porad\u00ed.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-model\">\n\n    <div class=\"s9-model-name\">\n      <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n        PEST\n      <\/a>\n    <\/div>\n\n    <p>\n      Politick\u00e9, ekonomick\u00e9, soci\u00e1lne a technologick\u00e9 faktory. Z\u00e1kladn\u00fd \u0161tvorfaktorov\u00fd r\u00e1mec makroprostredia.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-model\">\n\n    <div class=\"s9-model-name\">\n      STEEP\n    <\/div>\n\n    <p>\n      P\u00e4\u0165 oblast\u00ed. K z\u00e1kladn\u00e9mu r\u00e1mcu prid\u00e1va samostatn\u00e9 environment\u00e1lne faktory.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-model\">\n\n    <div class=\"s9-model-name\">\n      PESTLE\n    <\/div>\n\n    <p>\n      \u0160es\u0165 oblast\u00ed. Okrem environment\u00e1lnych faktorov samostatne vy\u010dle\u0148uje aj legislat\u00edvne alebo pr\u00e1vne faktory.\n    <\/p>\n\n  <\/div>\n\n\n<\/div>\n\n\n<!-- ============================================================\nSTRATEGIC USE\n============================================================ -->\n\n<h2>\n  \u010co robi\u0165 s v\u00fdsledkami STEEP anal\u00fdzy?\n<\/h2>\n\n<p>\n  Samotn\u00fd zoznam extern\u00fdch faktorov e\u0161te nie je strategickou anal\u00fdzou. Pri ka\u017edom v\u00fdznamnom faktore si polo\u017ete tri ot\u00e1zky:\n<\/p>\n\n<ol>\n\n  <li>\n    <strong>Ako m\u00f4\u017ee tento faktor ovplyvni\u0165 na\u0161e odvetvie alebo z\u00e1kazn\u00edkov?<\/strong>\n  <\/li>\n\n  <li>\n    <strong>Predstavuje pre n\u00e1s pr\u00edle\u017eitos\u0165, hrozbu alebo oboje?<\/strong>\n  <\/li>\n\n  <li>\n    <strong>Vy\u017eaduje zmenu strat\u00e9gie, invest\u00edciu, experiment alebo iba \u010fal\u0161ie sledovanie?<\/strong>\n  <\/li>\n\n<\/ol>\n\n<p>\n  Relevantn\u00e9 extern\u00e9 pr\u00edle\u017eitosti a hrozby m\u00f4\u017eete n\u00e1sledne prenies\u0165 napr\u00edklad do\n  <a href=\"https:\/\/strate9y.com\/sk\/ako-krok-za-krokom-vypracovat-swot-analyzu-firmy\/\">\n    SWOT anal\u00fdzy\n  <\/a>\n  a prepoji\u0165 ich s intern\u00fdmi siln\u00fdmi a slab\u00fdmi str\u00e1nkami organiz\u00e1cie.\n<\/p>\n\n\n<div class=\"s9-red-note\">\n\n  <strong>Naj\u010dastej\u0161ia chyba<\/strong>\n\n  <p>\n    STEEP anal\u00fdza nem\u00e1 odpoveda\u0165 na ot\u00e1zku \u201e\u010co sa deje vo svete?\u201c, ale na ot\u00e1zku\n    <strong>\u201eKtor\u00e9 vonkaj\u0161ie zmeny m\u00f4\u017eu zmeni\u0165 na\u0161e strategick\u00e9 rozhodnutia?\u201c<\/strong>\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nNEXT\n============================================================ -->\n\n<section class=\"s9-next\">\n\n  <h2>\n    Kam pokra\u010dova\u0165?\n  <\/h2>\n\n  <p>\n    Vyberte \u010fal\u0161\u00ed krok pod\u013ea toho, \u010di chcete pochopi\u0165 z\u00e1kladn\u00fd r\u00e1mec, vytvori\u0165 vlastn\u00fa anal\u00fdzu alebo presk\u00fama\u0165 jednotliv\u00e9 faktory.\n  <\/p>\n\n\n  <div class=\"s9-next-list\">\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n\n      <div>\n        <strong>PEST anal\u00fdza<\/strong>\n        <span>\n          Z\u00e1kladn\u00fd model \u0161tyroch oblast\u00ed makroprostredia.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/pest-analyza-krok-za-krokom\/\">\n\n      <div>\n        <strong>PEST anal\u00fdza krok za krokom<\/strong>\n        <span>\n          Praktick\u00fd n\u00e1vod na identifik\u00e1ciu a vyhodnotenie extern\u00fdch faktorov.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">\n\n      <div>\n        <strong>Environment\u00e1lne faktory<\/strong>\n        <span>\n          Kl\u00edma, zdroje, energia, udr\u017eate\u013enos\u0165 a pr\u00edrodn\u00e9 prostredie.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/strategicke-nastroje\/analyza-pestle\/\">\n\n      <div>\n        <strong>Vytvori\u0165 PESTLE anal\u00fdzu online<\/strong>\n        <span>\n          Vyhodno\u0165te extern\u00e9 faktory pod\u013ea dopadu, pravdepodobnosti a naliehavosti.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ============================================================\nFAQ\n============================================================ -->\n\n<section class=\"s9-faq\" id=\"faq-steep\">\n\n  <h2>\n    \u010cast\u00e9 ot\u00e1zky o STEEP anal\u00fdze\n  <\/h2>\n\n\n  <div class=\"s9-faq-list\">\n\n\n    <details>\n\n      <summary>\n        \u010co je STEEP anal\u00fdza?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n\n        <p>\n          STEEP anal\u00fdza je r\u00e1mec na sk\u00famanie piatich oblast\u00ed makroprostredia: soci\u00e1lnych, technologick\u00fdch, ekonomick\u00fdch, environment\u00e1lnych a politick\u00fdch faktorov.\n        <\/p>\n\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        \u010co znamen\u00e1 skratka STEEP?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n\n        <p>\n          S znamen\u00e1 Social, T Technological, prv\u00e9 E Economic, druh\u00e9 E Environmental a P Political \u2013 teda soci\u00e1lne, technologick\u00e9, ekonomick\u00e9, environment\u00e1lne a politick\u00e9 faktory.\n        <\/p>\n\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ak\u00fd je rozdiel medzi STEEP a PEST?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n\n        <p>\n          PEST analyzuje politick\u00e9, ekonomick\u00e9, soci\u00e1lne a technologick\u00e9 faktory. STEEP k nim prid\u00e1va environment\u00e1lne faktory ako samostatn\u00fa piatu oblas\u0165.\n        <\/p>\n\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ak\u00fd je rozdiel medzi STEEP a PESTLE?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n\n        <p>\n          STEEP pracuje s piatimi oblas\u0165ami. PESTLE navy\u0161e samostatne vy\u010dle\u0148uje legislat\u00edvne alebo pr\u00e1vne faktory, a preto pracuje so \u0161iestimi oblas\u0165ami.\n        <\/p>\n\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Kedy pou\u017ei\u0165 STEEP anal\u00fdzu?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n\n        <p>\n          STEEP je vhodn\u00e1 pri strategickom pl\u00e1novan\u00ed, hodnoten\u00ed extern\u00fdch pr\u00edle\u017eitost\u00ed a riz\u00edk, vstupe na nov\u00fd trh alebo v odvetviach, kde maj\u00fa environment\u00e1lne faktory v\u00fdznamn\u00fd strategick\u00fd vplyv.\n        <\/p>\n\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Obsahuje STEEP anal\u00fdza legislat\u00edvne faktory?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n\n        <p>\n          Nie ako samostatn\u00fa oblas\u0165. Ak potrebujete pr\u00e1vne alebo legislat\u00edvne faktory oddeli\u0165 od politick\u00fdch faktorov, vhodnej\u0161\u00ed je r\u00e1mec PESTLE.\n        <\/p>\n\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Je STEEP anal\u00fdza extern\u00e1 alebo intern\u00e1 anal\u00fdza?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n\n        <p>\n          STEEP je extern\u00e1 anal\u00fdza. Sk\u00fama faktory makroprostredia, ktor\u00e9 vznikaj\u00fa mimo organiz\u00e1cie a ktor\u00e9 firma spravidla nem\u00f4\u017ee priamo ovplyvni\u0165.\n        <\/p>\n\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ako v\u00fdsledky STEEP anal\u00fdzy pou\u017ei\u0165 v strat\u00e9gii?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n\n        <p>\n          Najd\u00f4le\u017eitej\u0161ie extern\u00e9 faktory vyhodno\u0165te pod\u013ea ich mo\u017en\u00e9ho dopadu na z\u00e1kazn\u00edkov, trh a organiz\u00e1ciu. Relevantn\u00e9 pr\u00edle\u017eitosti a hrozby m\u00f4\u017eete n\u00e1sledne prenies\u0165 do SWOT anal\u00fdzy alebo ich pou\u017ei\u0165 ako vstup do strategick\u00e9ho rozhodovania.\n        <\/p>\n\n      <\/div>\n\n    <\/details>\n\n\n  <\/div>\n\n<\/section>\n\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub STEEP anal\u00fdza je n\u00e1stroj strategickej anal\u00fdzy, ktor\u00fd sk\u00fama p\u00e4\u0165 oblast\u00ed vonkaj\u0161ieho makroprostredia: soci\u00e1lne, technologick\u00e9, ekonomick\u00e9, environment\u00e1lne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25285,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub STEEP anal\u00fdza je n\u00e1stroj strategickej anal\u00fdzy, ktor\u00fd sk\u00fama p\u00e4\u0165 oblast\u00ed vonkaj\u0161ieho makroprostredia: soci\u00e1lne, technologick\u00e9, ekonomick\u00e9, environment\u00e1lne 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