{"id":20630,"date":"2024-11-21T19:19:36","date_gmt":"2024-11-21T18:19:36","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=20630"},"modified":"2026-09-09T20:10:30","modified_gmt":"2026-09-09T18:10:30","slug":"ansoffova-matica","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/ansoffova-matica\/","title":{"rendered":"Ansoffova matica"},"content":{"rendered":"\n<!-- ============================================================\nSTRATE9Y\u00ae KNOWLEDGE HUB \u2014 ANSOFFOVA MATICA\nMAX SEO + AIO + UX | SLOVENSK\u00c1 VERZIA\nH1 generuje WordPress\n============================================================ -->\n\n<article id=\"s9-ansoff\">\n\n<style>\n#s9-ansoff,\n#s9-ansoff *{\n  box-sizing:border-box;\n}\n\n#s9-ansoff{\n  --red:#e8080f;\n  --black:#070707;\n  --text:#222226;\n  --muted:#66666e;\n  --line:#e7e7ea;\n  --soft:#f7f7f8;\n  --red-soft:rgba(232,8,15,.055);\n  --white:#fff;\n\n  width:100%;\n  max-width:960px;\n  margin:0 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text-decoration:none;\n}\n\n\n\/* MOBILE *\/\n\n@media(max-width:700px){\n\n  #s9-ansoff{\n    font-size:17px;\n  }\n\n  #s9-ansoff .s9-grid,\n  #s9-ansoff .s9-related-list{\n    grid-template-columns:1fr;\n  }\n\n  #s9-ansoff .s9-step{\n    padding:72px 20px 22px;\n  }\n\n  #s9-ansoff .s9-step::before{\n    top:20px;\n    left:20px;\n  }\n\n  #s9-ansoff .s9-dark,\n  #s9-ansoff .s9-example,\n  #s9-ansoff .s9-cta{\n    padding:26px 22px;\n  }\n\n}\n<\/style>\n\n\n<!-- ============================================================\nBACK\n============================================================ -->\n\n<p class=\"s9-back\">\n  <a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\n    \u2190 STRATE9Y Knowledge Hub\n  <\/a>\n<\/p>\n\n\n<!-- ============================================================\nINTRO\n============================================================ -->\n\n<p class=\"s9-lead\">\n  <strong>Ansoffova matica<\/strong> je strategick\u00fd n\u00e1stroj na v\u00fdber smeru rastu firmy. Prep\u00e1ja dve ot\u00e1zky \u2013 <strong>\u010di chcete pracova\u0165 s existuj\u00facim alebo nov\u00fdm produktom a \u010di chcete p\u00f4sobi\u0165 na existuj\u00facom alebo novom trhu<\/strong>. Kombin\u00e1ciou t\u00fdchto mo\u017enost\u00ed vznikaj\u00fa \u0161tyri strat\u00e9gie rastu: penetr\u00e1cia trhu, rozvoj trhu, v\u00fdvoj produktu a diverzifik\u00e1cia.\n<\/p>\n\n\n<div class=\"s9-definition\">\n\n  <span class=\"s9-label\">\n    Ansoffova matica v skratke\n  <\/span>\n\n  <p>\n    <strong>Existuj\u00faci produkt + existuj\u00faci trh = penetr\u00e1cia trhu.<\/strong><br>\n    <strong>Existuj\u00faci produkt + nov\u00fd trh = rozvoj trhu.<\/strong><br>\n    <strong>Nov\u00fd produkt + existuj\u00faci trh = v\u00fdvoj produktu.<\/strong><br>\n    <strong>Nov\u00fd produkt + nov\u00fd trh = diverzifik\u00e1cia.<\/strong>\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nNAV\n============================================================ -->\n\n<nav class=\"s9-nav\" aria-label=\"Obsah \u010dl\u00e1nku Ansoffova matica\">\n\n  <div class=\"s9-nav-title\">\n    V tomto \u010dl\u00e1nku\n  <\/div>\n\n  <div class=\"s9-nav-links\">\n\n    <a href=\"#co-je-ansoffova-matica\">\n      \u010co je Ansoffova matica\n    <\/a>\n\n    <a href=\"#ako-funguje\">\n      Ako funguje\n    <\/a>\n\n    <a href=\"#styri-strategie\">\n      4 strat\u00e9gie rastu\n    <\/a>\n\n    <a href=\"#riziko\">\n      Riziko\n    <\/a>\n\n    <a href=\"#ako-vybrat-strategiu\">\n      Ako vybra\u0165 strat\u00e9giu\n    <\/a>\n\n    <a href=\"#priklad\">\n      Pr\u00edklad\n    <\/a>\n\n    <a href=\"#kombinacia\">\n      SWOT, PEST, BCG\n    <\/a>\n\n    <a href=\"#chyby\">\n      Naj\u010dastej\u0161ie chyby\n    <\/a>\n\n    <a href=\"#faq-ansoff\">\n      FAQ\n    <\/a>\n\n  <\/div>\n\n<\/nav>\n\n\n<!-- ============================================================\nWHAT\n============================================================ -->\n\n<h2 id=\"co-je-ansoffova-matica\">\n  \u010co je Ansoffova matica?\n<\/h2>\n\n<p>\n  Ansoffova matica, ozna\u010dovan\u00e1 aj ako <strong>Product-Market Growth Matrix<\/strong> alebo Product-Market Expansion Grid, je r\u00e1mec strategick\u00e9ho riadenia, ktor\u00fd pom\u00e1ha firm\u00e1m systematicky prem\u00fd\u0161\u013ea\u0165 o mo\u017enostiach rastu.\n<\/p>\n\n<p>\n  Vytvoril ju strat\u00e9g <strong>H. Igor Ansoff<\/strong>. Z\u00e1klad modelu publikoval v roku 1957 v \u010dl\u00e1nku <em>Strategies for Diversification<\/em> v \u010dasopise Harvard Business Review.\n<\/p>\n\n<p>\n  Logika matice je jednoduch\u00e1: rast firmy mo\u017eno analyzova\u0165 prostredn\u00edctvom dvoch dimenzi\u00ed:\n<\/p>\n\n<ul>\n  <li><strong>produkt:<\/strong> existuj\u00faci alebo nov\u00fd,<\/li>\n  <li><strong>trh:<\/strong> existuj\u00faci alebo nov\u00fd.<\/li>\n<\/ul>\n\n<p>\n  Ich kombin\u00e1ciou vznikn\u00fa \u0161tyri mo\u017en\u00e9 smery rastu.\n<\/p>\n\n\n<div class=\"s9-dark\">\n\n  <h3>\n    Ansoffova matica neodpoved\u00e1 na ot\u00e1zku \u201eKtor\u00e1 strat\u00e9gia je najlep\u0161ia?\u201c\n  <\/h3>\n\n  <p>\n    Pom\u00e1ha v\u00e1m pomenova\u0165 <strong>ak\u00fd typ rastu zva\u017eujete a ak\u00fa mieru neistoty t\u00fdm prij\u00edmate<\/strong>.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nMATRIX\n============================================================ -->\n\n<h2 id=\"ako-funguje\">\n  Ako funguje Ansoffova matica?\n<\/h2>\n\n<p>\n  Maticu si m\u00f4\u017eete predstavi\u0165 ako jednoduch\u00fa tabu\u013eku 2 \u00d7 2. Na jednej osi je trh, na druhej produkt.\n<\/p>\n\n\n<div class=\"s9-matrix-wrap\">\n\n  <div class=\"s9-matrix\">\n\n    <div class=\"s9-head\">\n      Produkt \u2193 \/ Trh \u2192\n    <\/div>\n\n    <div class=\"s9-head\">\n      Existuj\u00faci trh\n    <\/div>\n\n    <div class=\"s9-head\">\n      Nov\u00fd trh\n    <\/div>\n\n\n    <div class=\"s9-side\">\n      Existuj\u00faci produkt\n    <\/div>\n\n    <div class=\"s9-matrix-cell\">\n      <strong>Penetr\u00e1cia trhu<\/strong>\n      <span>Existuj\u00faci produkt \u00d7 existuj\u00faci trh<\/span>\n    <\/div>\n\n    <div class=\"s9-matrix-cell\">\n      <strong>Rozvoj trhu<\/strong>\n      <span>Existuj\u00faci produkt \u00d7 nov\u00fd trh<\/span>\n    <\/div>\n\n\n    <div class=\"s9-side\">\n      Nov\u00fd produkt\n    <\/div>\n\n    <div class=\"s9-matrix-cell\">\n      <strong>V\u00fdvoj produktu<\/strong>\n      <span>Nov\u00fd produkt \u00d7 existuj\u00faci trh<\/span>\n    <\/div>\n\n    <div class=\"s9-matrix-cell s9-high\">\n      <strong>Diverzifik\u00e1cia<\/strong>\n      <span>Nov\u00fd produkt \u00d7 nov\u00fd trh<\/span>\n    <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n<p>\n  V\u0161eobecne plat\u00ed, \u017ee \u010d\u00edm viac sa firma vz\u010fa\u013euje od produktov a trhov, ktor\u00e9 u\u017e pozn\u00e1, t\u00fdm viac rastie neistota a n\u00e1roky na nov\u00e9 znalosti, schopnosti a zdroje.\n<\/p>\n\n\n<!-- ============================================================\n4 STRATEGIES\n============================================================ -->\n\n<h2 id=\"styri-strategie\">\n  4 strat\u00e9gie rastu v Ansoffovej matici\n<\/h2>\n\n\n<div class=\"s9-grid\">\n\n\n  <!-- 1 -->\n\n  <div class=\"s9-card\">\n\n    <div class=\"s9-card-num\">\n      1\n    <\/div>\n\n    <h3>\n      Penetr\u00e1cia trhu\n    <\/h3>\n\n    <p>\n      <strong>Existuj\u00faci produkt + existuj\u00faci trh.<\/strong>\n    <\/p>\n\n    <p>\n      Firma sa sna\u017e\u00ed zv\u00fd\u0161i\u0165 predaj svojich s\u00fa\u010dasn\u00fdch produktov z\u00e1kazn\u00edkom alebo segmentom, ktor\u00e9 u\u017e obsluhuje.\n    <\/p>\n\n    <p>\n      M\u00f4\u017ee napr\u00edklad zv\u00fd\u0161i\u0165 frekvenciu n\u00e1kupov, z\u00edska\u0165 z\u00e1kazn\u00edkov konkurencie, zlep\u0161i\u0165 distrib\u00faciu alebo zv\u00fd\u0161i\u0165 konverziu.\n    <\/p>\n\n    <span class=\"s9-risk\">\n      Relat\u00edvne najni\u017e\u0161ia neistota\n    <\/span>\n\n    <p class=\"s9-question\">\n      Strategick\u00e1 ot\u00e1zka: Dok\u00e1\u017eeme z existuj\u00faceho trhu a produktu z\u00edska\u0165 viac?\n    <\/p>\n\n  <\/div>\n\n\n  <!-- 2 -->\n\n  <div class=\"s9-card\">\n\n    <div class=\"s9-card-num\">\n      2\n    <\/div>\n\n    <h3>\n      Rozvoj trhu\n    <\/h3>\n\n    <p>\n      <strong>Existuj\u00faci produkt + nov\u00fd trh.<\/strong>\n    <\/p>\n\n    <p>\n      Firma pon\u00faka existuj\u00faci produkt nov\u00fdm skupin\u00e1m z\u00e1kazn\u00edkov alebo vstupuje na nov\u00fd geografick\u00fd \u010di distribu\u010dn\u00fd trh.\n    <\/p>\n\n    <p>\n      M\u00f4\u017ee \u00eds\u0165 napr\u00edklad o vstup do inej krajiny, nov\u00fd z\u00e1kazn\u00edcky segment alebo nov\u00fd predajn\u00fd kan\u00e1l.\n    <\/p>\n\n    <span class=\"s9-risk\">\n      Vy\u0161\u0161ia trhov\u00e1 neistota\n    <\/span>\n\n    <p class=\"s9-question\">\n      Strategick\u00e1 ot\u00e1zka: Kto \u010fal\u0161\u00ed by mohol ma\u0165 hodnotu z produktu, ktor\u00fd u\u017e m\u00e1me?\n    <\/p>\n\n  <\/div>\n\n\n  <!-- 3 -->\n\n  <div class=\"s9-card\">\n\n    <div class=\"s9-card-num\">\n      3\n    <\/div>\n\n    <h3>\n      V\u00fdvoj produktu\n    <\/h3>\n\n    <p>\n      <strong>Nov\u00fd produkt + existuj\u00faci trh.<\/strong>\n    <\/p>\n\n    <p>\n      Firma vytv\u00e1ra nov\u00fd alebo v\u00fdznamne upraven\u00fd produkt pre z\u00e1kazn\u00edkov, ktor\u00fdch u\u017e pozn\u00e1.\n    <\/p>\n\n    <p>\n      V\u00fdhodou je znalos\u0165 z\u00e1kazn\u00edka. Riziko vznik\u00e1 pri v\u00fdvoji produktu, technol\u00f3gii, invest\u00edci\u00e1ch alebo prijat\u00ed novej ponuky.\n    <\/p>\n\n    <span class=\"s9-risk\">\n      Vy\u0161\u0161ia produktov\u00e1 neistota\n    <\/span>\n\n    <p class=\"s9-question\">\n      Strategick\u00e1 ot\u00e1zka: Ak\u00e9 \u010fal\u0161ie potreby na\u0161ich s\u00fa\u010dasn\u00fdch z\u00e1kazn\u00edkov m\u00f4\u017eeme rie\u0161i\u0165?\n    <\/p>\n\n  <\/div>\n\n\n  <!-- 4 -->\n\n  <div class=\"s9-card\">\n\n    <div class=\"s9-card-num\">\n      4\n    <\/div>\n\n    <h3>\n      Diverzifik\u00e1cia\n    <\/h3>\n\n    <p>\n      <strong>Nov\u00fd produkt + nov\u00fd trh.<\/strong>\n    <\/p>\n\n    <p>\n      Firma vstupuje do oblasti, v ktorej nem\u00e1 pln\u00fa sk\u00fasenos\u0165 ani s produktom, ani so z\u00e1kazn\u00edkom alebo trhom.\n    <\/p>\n\n    <p>\n      Diverzifik\u00e1cia m\u00f4\u017ee by\u0165 s\u00favisiaca s existuj\u00facimi schopnos\u0165ami firmy alebo m\u00f4\u017ee smerova\u0165 do \u00faplne novej oblasti.\n    <\/p>\n\n    <span class=\"s9-risk\">\n      Najvy\u0161\u0161ia neistota\n    <\/span>\n\n    <p class=\"s9-question\">\n      Strategick\u00e1 ot\u00e1zka: M\u00e1me d\u00f4vod vstupova\u0165 do oblasti, kde potrebujeme nov\u00fd produkt aj nov\u00fd trh?\n    <\/p>\n\n  <\/div>\n\n\n<\/div>\n\n\n<!-- ============================================================\nRISK\n============================================================ -->\n\n<h2 id=\"riziko\">\n  Ktor\u00e1 strat\u00e9gia Ansoffovej matice je najrizikovej\u0161ia?\n<\/h2>\n\n<p>\n  Ansoffova matica sa \u010dasto pou\u017e\u00edva aj ako jednoduch\u00e1 mapa rast\u00facej neistoty.\n<\/p>\n\n\n<div class=\"s9-table-wrap\">\n\n<table>\n\n  <thead>\n\n    <tr>\n      <th>Strat\u00e9gia<\/th>\n      <th>Produkt<\/th>\n      <th>Trh<\/th>\n      <th>Hlavn\u00fd zdroj neistoty<\/th>\n    <\/tr>\n\n  <\/thead>\n\n  <tbody>\n\n    <tr>\n      <td><strong>Penetr\u00e1cia trhu<\/strong><\/td>\n      <td>Existuj\u00faci<\/td>\n      <td>Existuj\u00faci<\/td>\n      <td>Schopnos\u0165 z\u00edska\u0165 v\u00e4\u010d\u0161\u00ed podiel alebo zv\u00fd\u0161i\u0165 spotrebu.<\/td>\n    <\/tr>\n\n    <tr>\n      <td><strong>Rozvoj trhu<\/strong><\/td>\n      <td>Existuj\u00faci<\/td>\n      <td>Nov\u00fd<\/td>\n      <td>Neznalos\u0165 nov\u00e9ho z\u00e1kazn\u00edka alebo trhu.<\/td>\n    <\/tr>\n\n    <tr>\n      <td><strong>V\u00fdvoj produktu<\/strong><\/td>\n      <td>Nov\u00fd<\/td>\n      <td>Existuj\u00faci<\/td>\n      <td>V\u00fdvoj, technol\u00f3gia a prijatie nov\u00e9ho produktu.<\/td>\n    <\/tr>\n\n    <tr>\n      <td><strong>Diverzifik\u00e1cia<\/strong><\/td>\n      <td>Nov\u00fd<\/td>\n      <td>Nov\u00fd<\/td>\n      <td>Nov\u00fd produkt aj nov\u00fd trh s\u00fa\u010dasne.<\/td>\n    <\/tr>\n\n  <\/tbody>\n\n<\/table>\n\n<\/div>\n\n\n<div class=\"s9-definition\">\n\n  <span class=\"s9-label\">\n    Pozor\n  <\/span>\n\n  <p>\n    <strong>\u201eNi\u017e\u0161ie riziko\u201c neznamen\u00e1 \u201elep\u0161ia strat\u00e9gia\u201c.<\/strong>\n    Firma m\u00f4\u017ee ma\u0165 na existuj\u00facom trhu ve\u013emi mal\u00fd priestor na rast a naopak v\u00fdnimo\u010dne siln\u00fa pr\u00edle\u017eitos\u0165 v novom segmente. Matica pom\u00e1ha pomenova\u0165 typ neistoty \u2013 nenahr\u00e1dza samotn\u00e9 strategick\u00e9 rozhodnutie.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nWHEN TO USE\n============================================================ -->\n\n<h2>\n  Kedy pou\u017ei\u0165 Ansoffovu maticu?\n<\/h2>\n\n<p>\n  Ansoffova matica je u\u017eito\u010dn\u00e1 najm\u00e4 vtedy, ke\u010f rie\u0161ite ot\u00e1zku:\n  <strong>\u201eOdkia\u013e m\u00e1 pr\u00eds\u0165 n\u00e1\u0161 \u010fal\u0161\u00ed rast?\u201c<\/strong>\n<\/p>\n\n<p>\n  Pou\u017eite ju napr\u00edklad ke\u010f:\n<\/p>\n\n<ul>\n\n  <li>potrebujete porovna\u0165 viac mo\u017enost\u00ed rastu,<\/li>\n\n  <li>uva\u017eujete o vstupe na nov\u00fd trh,<\/li>\n\n  <li>zva\u017eujete nov\u00fd produkt alebo slu\u017ebu,<\/li>\n\n  <li>h\u013ead\u00e1te \u010fal\u0161\u00ed rast na existuj\u00facom trhu,<\/li>\n\n  <li>diskutujete o diverzifik\u00e1cii,<\/li>\n\n  <li>potrebujete oddeli\u0165 produktov\u00e9 a trhov\u00e9 riziko,<\/li>\n\n  <li>vytv\u00e1rate alebo aktualizujete rastov\u00fa strat\u00e9giu.<\/li>\n\n<\/ul>\n\n\n<!-- ============================================================\nHOW TO\n============================================================ -->\n\n<h2 id=\"ako-vybrat-strategiu\">\n  Ako pou\u017ei\u0165 Ansoffovu maticu krok za krokom\n<\/h2>\n\n\n<div class=\"s9-howto\">\n\n\n  <div class=\"s9-step\">\n\n    <strong>Definujte svoj s\u00fa\u010dasn\u00fd produkt a trh<\/strong>\n\n    <p>\n      Ujasnite si, \u010do dnes pred\u00e1vate, komu to pred\u00e1vate a ktor\u00fd trh pova\u017eujete za existuj\u00faci.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-step\">\n\n    <strong>Pomenujte cie\u013e rastu<\/strong>\n\n    <p>\n      Potrebujete zv\u00fd\u0161i\u0165 tr\u017eby, po\u010det z\u00e1kazn\u00edkov, podiel na trhu, geografick\u00e9 pokrytie alebo vytvori\u0165 nov\u00fd zdroj pr\u00edjmov?\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-step\">\n\n    <strong>Vytvorte mo\u017enosti pre ka\u017ed\u00fd kvadrant<\/strong>\n\n    <p>\n      Nevyberajte prv\u00fa mo\u017enos\u0165 automaticky. Sk\u00faste vytvori\u0165 aspo\u0148 jednu realistick\u00fa alternat\u00edvu pre penetr\u00e1ciu trhu, rozvoj trhu, v\u00fdvoj produktu aj diverzifik\u00e1ciu.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-step\">\n\n    <strong>Pos\u00fa\u010fte atraktivitu trhu<\/strong>\n\n    <p>\n      Zv\u00e1\u017ete ve\u013ekos\u0165 trhu, rast, potreby z\u00e1kazn\u00edkov, konkurenciu, bari\u00e9ry vstupu a vonkaj\u0161ie podmienky.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-step\">\n\n    <strong>Pos\u00fa\u010fte svoje schopnosti<\/strong>\n\n    <p>\n      M\u00e1te potrebn\u00e9 financie, technol\u00f3gie, zna\u010dku, distrib\u00faciu, know-how a \u013eud\u00ed na realiz\u00e1ciu zvolen\u00e9ho smeru?\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-step\">\n\n    <strong>Porovnajte rizik\u00e1 a potenci\u00e1l<\/strong>\n\n    <p>\n      Nehodno\u0165te iba potenci\u00e1lny v\u00fdnos. Zoh\u013eadnite aj neistotu, invest\u00edcie, \u010das a d\u00f4sledky ne\u00faspechu.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-step\">\n\n    <strong>Vyberte prioritu<\/strong>\n\n    <p>\n      Ansoffova matica m\u00f4\u017ee vytvori\u0165 viac mo\u017enost\u00ed. Strat\u00e9gia v\u0161ak vy\u017eaduje vo\u013ebu, kam s\u00fastred\u00edte obmedzen\u00e9 zdroje.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"s9-step\">\n\n    <strong>Najrizikovej\u0161ie predpoklady najprv otestujte<\/strong>\n\n    <p>\n      Pred ve\u013ekou invest\u00edciou overte dopyt, z\u00e1kazn\u00edka, cenu, distrib\u00faciu alebo funk\u010dnos\u0165 nov\u00e9ho produktu men\u0161\u00edm experimentom.\n    <\/p>\n\n  <\/div>\n\n\n<\/div>\n\n\n<!-- ============================================================\nEXAMPLE\n============================================================ -->\n\n<h2 id=\"priklad\">\n  Ansoffova matica \u2013 jednoduch\u00fd pr\u00edklad\n<\/h2>\n\n<p>\n  Predstavte si firmu, ktor\u00e1 pred\u00e1va pr\u00e9miov\u00fa zrnkov\u00fa k\u00e1vu slovensk\u00fdm z\u00e1kazn\u00edkom prostredn\u00edctvom vlastn\u00e9ho e-shopu.\n<\/p>\n\n\n<div class=\"s9-example\">\n\n  <h3>\n    Ako by mohli vyzera\u0165 \u0161tyri mo\u017enosti rastu?\n  <\/h3>\n\n  <ul>\n\n    <li>\n      <strong>Penetr\u00e1cia trhu:<\/strong>\n      zv\u00fd\u0161i\u0165 po\u010det opakovan\u00fdch objedn\u00e1vok s\u00fa\u010dasn\u00fdch z\u00e1kazn\u00edkov prostredn\u00edctvom predplatn\u00e9ho k\u00e1vy.\n    <\/li>\n\n    <li>\n      <strong>Rozvoj trhu:<\/strong>\n      za\u010da\u0165 existuj\u00facu k\u00e1vu pred\u00e1va\u0165 firemn\u00fdm z\u00e1kazn\u00edkom alebo vst\u00fapi\u0165 na \u010desk\u00fd trh.\n    <\/li>\n\n    <li>\n      <strong>V\u00fdvoj produktu:<\/strong>\n      pon\u00faknu\u0165 s\u00fa\u010dasn\u00fdm z\u00e1kazn\u00edkom nov\u00fd produkt, napr\u00edklad cold brew alebo vlastn\u00e9 k\u00e1vov\u00e9 kapsuly.\n    <\/li>\n\n    <li>\n      <strong>Diverzifik\u00e1cia:<\/strong>\n      vytvori\u0165 nov\u00fd produkt pre nov\u00fd segment, napr\u00edklad digit\u00e1lnu vzdel\u00e1vaciu platformu pre profesion\u00e1lnych baristov.\n    <\/li>\n\n  <\/ul>\n\n<\/div>\n\n\n<p>\n  Ani jedna mo\u017enos\u0165 nie je automaticky spr\u00e1vna. Firma mus\u00ed porovna\u0165 ve\u013ekos\u0165 pr\u00edle\u017eitosti, svoje schopnosti, invest\u00edcie, konkurenciu a riziko.\n<\/p>\n\n\n<!-- ============================================================\nWHAT IT DOESN'T ANSWER\n============================================================ -->\n\n<h2>\n  \u010co v\u00e1m Ansoffova matica nepovie?\n<\/h2>\n\n<p>\n  Jednoduchos\u0165 Ansoffovej matice je z\u00e1rove\u0148 jej v\u00fdhodou aj obmedzen\u00edm.\n<\/p>\n\n<p>\n  Samotn\u00e1 matica v\u00e1m nepovie:\n<\/p>\n\n<ul>\n\n  <li>\u010di je nov\u00fd trh atrakt\u00edvny,<\/li>\n\n  <li>ako siln\u00e1 je konkurencia,<\/li>\n\n  <li>\u010di m\u00e1te potrebn\u00e9 intern\u00e9 schopnosti,<\/li>\n\n  <li>\u010di z\u00e1kazn\u00edci nov\u00fd produkt skuto\u010dne chc\u00fa,<\/li>\n\n  <li>ak\u00e1 bude ekonomick\u00e1 n\u00e1vratnos\u0165 strat\u00e9gie,<\/li>\n\n  <li>\u010di vytvor\u00edte udr\u017eate\u013en\u00fa konkuren\u010dn\u00fa v\u00fdhodu.<\/li>\n\n<\/ul>\n\n<div class=\"s9-dark\">\n\n  <h3>\n    Ansoffova matica generuje strategick\u00e9 mo\u017enosti. Nevyber\u00e1 za v\u00e1s.\n  <\/h3>\n\n  <p>\n    Po identifikovan\u00ed smeru rastu mus\u00edte e\u0161te overi\u0165,\n    <strong>\u010di je pr\u00edle\u017eitos\u0165 atrakt\u00edvna, realizovate\u013en\u00e1 a ekonomicky zmyslupln\u00e1<\/strong>.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nTOOLS\n============================================================ -->\n\n<h2 id=\"kombinacia\">\n  Ako kombinova\u0165 Ansoffovu maticu so SWOT, PEST, Porterom a BCG?\n<\/h2>\n\n\n<div class=\"s9-table-wrap\">\n\n<table>\n\n  <thead>\n\n    <tr>\n      <th>N\u00e1stroj<\/th>\n      <th>Na ak\u00fa ot\u00e1zku odpoved\u00e1?<\/th>\n      <th>Ako pom\u00e1ha Ansoffovej matici?<\/th>\n    <\/tr>\n\n  <\/thead>\n\n  <tbody>\n\n    <tr>\n      <td>\n        <a href=\"https:\/\/strate9y.com\/sk\/ako-krok-za-krokom-vypracovat-swot-analyzu-firmy\/\">\n          SWOT anal\u00fdza\n        <\/a>\n      <\/td>\n\n      <td>\n        Ak\u00e9 m\u00e1me siln\u00e9 a slab\u00e9 str\u00e1nky, pr\u00edle\u017eitosti a hrozby?\n      <\/td>\n\n      <td>\n        Pom\u00e1ha pos\u00fadi\u0165, \u010di m\u00e1me predpoklady na realiz\u00e1ciu zvolen\u00e9ho smeru rastu.\n      <\/td>\n    <\/tr>\n\n\n    <tr>\n      <td>\n        <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n          PEST anal\u00fdza\n        <\/a>\n      <\/td>\n\n      <td>\n        \u010co sa men\u00ed v makroprostred\u00ed?\n      <\/td>\n\n      <td>\n        Pom\u00e1ha vyhodnoti\u0165 extern\u00e9 trendy a rizik\u00e1 pri nov\u00fdch trhoch.\n      <\/td>\n    <\/tr>\n\n\n    <tr>\n      <td>\n        <a href=\"https:\/\/strate9y.com\/sk\/glossary\/porterov-model-piatich-sil\/\">\n          Porterov model piatich s\u00edl\n        <\/a>\n      <\/td>\n\n      <td>\n        Ak\u00e1 atrakt\u00edvna a konkuren\u010dn\u00e1 je \u0161trukt\u00fara odvetvia?\n      <\/td>\n\n      <td>\n        Pom\u00e1ha pos\u00fadi\u0165, \u010di m\u00e1 vstup na konkr\u00e9tny trh strategick\u00fd zmysel.\n      <\/td>\n    <\/tr>\n\n\n    <tr>\n      <td>\n        <a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/\">\n          BCG matica\n        <\/a>\n      <\/td>\n\n      <td>\n        Ak\u00fa poz\u00edciu maj\u00fa produkty alebo business jednotky v portf\u00f3liu?\n      <\/td>\n\n      <td>\n        Pom\u00e1ha ur\u010di\u0165, kde investova\u0165 a kde m\u00f4\u017ee by\u0165 potrebn\u00fd nov\u00fd smer rastu.\n      <\/td>\n    <\/tr>\n\n\n    <tr>\n      <td>\n        <a href=\"https:\/\/strate9y.com\/sk\/glossary\/konkurencna-vyhoda\/\">\n          Konkuren\u010dn\u00e1 v\u00fdhoda\n        <\/a>\n      <\/td>\n\n      <td>\n        Pre\u010do by sme mali uspie\u0165 pr\u00e1ve my?\n      <\/td>\n\n      <td>\n        Overuje, \u010di smer rastu vedie k poz\u00edcii, ktor\u00fa dok\u00e1\u017eeme dlhodobo obh\u00e1ji\u0165.\n      <\/td>\n    <\/tr>\n\n  <\/tbody>\n\n<\/table>\n\n<\/div>\n\n\n<div class=\"s9-note\">\n\n  <strong>BCG + Ansoffova matica<\/strong>\n\n  <p>\n    BCG matica a Ansoffova matica rie\u0161ia dve rozdielne ot\u00e1zky.\n    BCG pom\u00e1ha prem\u00fd\u0161\u013ea\u0165 o <strong>s\u00fa\u010dasnom portf\u00f3liu<\/strong>, zatia\u013e \u010do Ansoffova matica pom\u00e1ha prem\u00fd\u0161\u013ea\u0165 o <strong>bud\u00facich smeroch rastu<\/strong>.\n    Praktick\u00fa kombin\u00e1ciu oboch n\u00e1strojov n\u00e1jdete v \u010dl\u00e1nku\n    <a href=\"https:\/\/strate9y.com\/sk\/bcg-a-ansoffova-matica\/\">\n      Ako kombinova\u0165 BCG a Ansoffovu maticu\n    <\/a>.\n  <\/p>\n\n<\/div>\n\n\n<!-- ============================================================\nANSOFF VS BCG\n============================================================ -->\n\n<h2>\n  Ansoffova matica vs. BCG matica\n<\/h2>\n\n\n<div class=\"s9-table-wrap\">\n\n<table>\n\n  <thead>\n\n    <tr>\n      <th><\/th>\n      <th>Ansoffova matica<\/th>\n      <th>BCG matica<\/th>\n    <\/tr>\n\n  <\/thead>\n\n  <tbody>\n\n    <tr>\n      <td><strong>Hlavn\u00e1 ot\u00e1zka<\/strong><\/td>\n      <td>Ako m\u00f4\u017ee firma r\u00e1s\u0165?<\/td>\n      <td>Kam v portf\u00f3liu investova\u0165?<\/td>\n    <\/tr>\n\n    <tr>\n      <td><strong>Premenn\u00e9<\/strong><\/td>\n      <td>Produkt \u00d7 trh<\/td>\n      <td>Rast trhu \u00d7 relat\u00edvny trhov\u00fd podiel<\/td>\n    <\/tr>\n\n    <tr>\n      <td><strong>V\u00fdstup<\/strong><\/td>\n      <td>4 strat\u00e9gie rastu<\/td>\n      <td>4 portf\u00f3liov\u00e9 kateg\u00f3rie<\/td>\n    <\/tr>\n\n    <tr>\n      <td><strong>Orient\u00e1cia<\/strong><\/td>\n      <td>Bud\u00faci rast<\/td>\n      <td>S\u00fa\u010dasn\u00e9 portf\u00f3lio a alok\u00e1cia zdrojov<\/td>\n    <\/tr>\n\n  <\/tbody>\n\n<\/table>\n\n<\/div>\n\n\n<!-- ============================================================\nMISTAKES\n============================================================ -->\n\n<h2 id=\"chyby\">\n  7 naj\u010dastej\u0161\u00edch ch\u00fdb pri pou\u017e\u00edvan\u00ed Ansoffovej matice\n<\/h2>\n\n\n<h3>\n  1. Automatick\u00e1 vo\u013eba penetr\u00e1cie trhu\n<\/h3>\n\n<p>\n  Najni\u017e\u0161ia neistota neznamen\u00e1 najv\u00e4\u010d\u0161\u00ed potenci\u00e1l. Existuj\u00faci trh m\u00f4\u017ee by\u0165 nas\u00fdten\u00fd alebo klesaj\u00faci.\n<\/p>\n\n\n<h3>\n  2. Nejasn\u00e1 defin\u00edcia \u201enov\u00e9ho trhu\u201c\n<\/h3>\n\n<p>\n  Nov\u00fdm trhom nemus\u00ed by\u0165 iba nov\u00e1 krajina. M\u00f4\u017ee \u00eds\u0165 aj o nov\u00fd segment z\u00e1kazn\u00edkov, nov\u00fd predajn\u00fd kan\u00e1l alebo nov\u00fd sp\u00f4sob vyu\u017eitia produktu.\n<\/p>\n\n\n<h3>\n  3. Ka\u017ed\u00e1 mal\u00e1 \u00faprava sa ozna\u010d\u00ed za nov\u00fd produkt\n<\/h3>\n\n<p>\n  Rozli\u0161ujte medzi drobnou \u00fapravou existuj\u00facej ponuky a skuto\u010dn\u00fdm v\u00fdvojom produktu, ktor\u00fd vy\u017eaduje nov\u00e9 schopnosti alebo prin\u00e1\u0161a nov\u00fa hodnotu.\n<\/p>\n\n\n<h3>\n  4. Podcenenie diverzifik\u00e1cie\n<\/h3>\n\n<p>\n  Nov\u00fd produkt pre nov\u00fd trh vytv\u00e1ra dve oblasti neistoty s\u00fa\u010dasne. Firma m\u00f4\u017ee potrebova\u0165 nov\u00e9 know-how, distrib\u00faciu, technol\u00f3gie aj zna\u010dku.\n<\/p>\n\n\n<h3>\n  5. Ignorovanie konkurencie\n<\/h3>\n\n<p>\n  Atrakt\u00edvny smer rastu nemus\u00ed by\u0165 atrakt\u00edvny trh. Pred rozhodnut\u00edm pos\u00fa\u010fte aj konkuren\u010dn\u00e9 prostredie.\n<\/p>\n\n\n<h3>\n  6. Matica sa pou\u017e\u00edva ako hotov\u00e9 rozhodnutie\n<\/h3>\n\n<p>\n  Ansoffova matica je r\u00e1mec na vytvorenie a porovnanie strategick\u00fdch mo\u017enost\u00ed. Kone\u010dn\u00e1 vo\u013eba mus\u00ed vych\u00e1dza\u0165 z \u010fal\u0161ej anal\u00fdzy.\n<\/p>\n\n\n<h3>\n  7. Firma chce realizova\u0165 v\u0161etky \u0161tyri strat\u00e9gie naraz\n<\/h3>\n\n<p>\n  Viac mo\u017enost\u00ed neznamen\u00e1 viac strat\u00e9gie. Rast vy\u017eaduje priority, zdroje a jasn\u00e9 rozhodnutie, na \u010do sa s\u00fastred\u00edte.\n<\/p>\n\n\n<!-- ============================================================\nRELATION TO STRATEGY\n============================================================ -->\n\n<h2>\n  Ansoffova matica a strat\u00e9gia: ak\u00fd je rozdiel?\n<\/h2>\n\n<p>\n  Ansoffova matica je <strong>strategick\u00fd n\u00e1stroj<\/strong>, nie kompletn\u00e1 strat\u00e9gia.\n<\/p>\n\n<p>\n  Pom\u00e1ha odpoveda\u0165 na ot\u00e1zku:\n  <strong>\u201eAk\u00fdm smerom chceme r\u00e1s\u0165 z poh\u013eadu produktu a trhu?\u201c<\/strong>\n<\/p>\n\n<p>\n  Kompletn\u00e1\n  <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">\n    strat\u00e9gia\n  <\/a>\n  v\u0161ak mus\u00ed rie\u0161i\u0165 aj \u010fal\u0161ie ot\u00e1zky \u2013 komu chcete vytv\u00e1ra\u0165 hodnotu, ako chcete konkurova\u0165, na \u010dom postav\u00edte konkuren\u010dn\u00fa v\u00fdhodu a kam s\u00fastred\u00edte svoje zdroje.\n<\/p>\n\n\n<!-- ============================================================\nRELATED\n============================================================ -->\n\n<div class=\"s9-related\">\n\n  <h3>\n    S\u00favisiace t\u00e9my v STRATE9Y Knowledge Hub\n  <\/h3>\n\n  <div class=\"s9-related-list\">\n\n    <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">\n      Strat\u00e9gia \u2192\n    <\/a>\n\n    <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">\n      Strategick\u00e9 pl\u00e1novanie \u2192\n    <\/a>\n\n    <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicka-analyza\/\">\n      Strategick\u00e1 anal\u00fdza \u2192\n    <\/a>\n\n    <a href=\"https:\/\/strate9y.com\/sk\/ako-krok-za-krokom-vypracovat-swot-analyzu-firmy\/\">\n      SWOT anal\u00fdza \u2192\n    <\/a>\n\n    <a href=\"https:\/\/strate9y.com\/sk\/glossary\/porterov-model-piatich-sil\/\">\n      Porterov model piatich s\u00edl \u2192\n    <\/a>\n\n    <a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/\">\n      BCG matica \u2192\n    <\/a>\n\n    <a href=\"https:\/\/strate9y.com\/sk\/glossary\/konkurencna-vyhoda\/\">\n      Konkuren\u010dn\u00e1 v\u00fdhoda \u2192\n    <\/a>\n\n    <a href=\"https:\/\/strate9y.com\/sk\/bcg-a-ansoffova-matica\/\">\n      BCG + Ansoffova matica \u2192\n    <\/a>\n\n  <\/div>\n\n<\/div>\n\n\n<!-- ============================================================\nFAQ\n============================================================ -->\n\n<section class=\"s9-faq\" id=\"faq-ansoff\">\n\n  <h2>\n    \u010cast\u00e9 ot\u00e1zky o Ansoffovej matici\n  <\/h2>\n\n  <div class=\"s9-faq-list\">\n\n\n    <details>\n\n      <summary>\n        \u010co je Ansoffova matica?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          Ansoffova matica je strategick\u00fd r\u00e1mec na identifik\u00e1ciu mo\u017enost\u00ed rastu firmy pod\u013ea toho, \u010di pracuje s existuj\u00facim alebo nov\u00fdm produktom a existuj\u00facim alebo nov\u00fdm trhom.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ak\u00e9 s\u00fa 4 strat\u00e9gie Ansoffovej matice?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          \u0160tyri strat\u00e9gie s\u00fa penetr\u00e1cia trhu, rozvoj trhu, v\u00fdvoj produktu a diverzifik\u00e1cia.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        \u010co je penetr\u00e1cia trhu?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          Penetr\u00e1cia trhu znamen\u00e1 rast prostredn\u00edctvom existuj\u00facich produktov na existuj\u00facom trhu. Firma sa sna\u017e\u00ed zv\u00fd\u0161i\u0165 predaj alebo trhov\u00fd podiel bez vstupu na nov\u00fd trh \u010di v\u00fdvoja \u00faplne nov\u00e9ho produktu.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        \u010co je rozvoj trhu?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          Rozvoj trhu znamen\u00e1 pon\u00faknu\u0165 existuj\u00faci produkt nov\u00e9mu trhu, napr\u00edklad nov\u00e9mu z\u00e1kazn\u00edckemu segmentu, regi\u00f3nu, krajine alebo distribu\u010dn\u00e9mu kan\u00e1lu.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        \u010co je v\u00fdvoj produktu?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          V\u00fdvoj produktu znamen\u00e1 vytvori\u0165 nov\u00fd alebo v\u00fdznamne upraven\u00fd produkt pre existuj\u00faci trh a z\u00e1kazn\u00edkov, ktor\u00fdch firma u\u017e pozn\u00e1.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        \u010co je diverzifik\u00e1cia?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          Diverzifik\u00e1cia znamen\u00e1 vstup na nov\u00fd trh s nov\u00fdm produktom. Preto kombinuje produktov\u00fa aj trhov\u00fa neistotu a zvy\u010dajne vy\u017eaduje viac nov\u00fdch schopnost\u00ed a zdrojov.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ktor\u00e1 strat\u00e9gia Ansoffovej matice je najrizikovej\u0161ia?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          Za strat\u00e9giu s najvy\u0161\u0161ou mierou neistoty sa zvy\u010dajne pova\u017euje diverzifik\u00e1cia, preto\u017ee firma s\u00fa\u010dasne pracuje s nov\u00fdm produktom aj nov\u00fdm trhom.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ak\u00fd je rozdiel medzi Ansoffovou a BCG maticou?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          Ansoffova matica sk\u00fama mo\u017enosti bud\u00faceho rastu pod\u013ea produktov a trhov. BCG matica analyzuje s\u00fa\u010dasn\u00e9 portf\u00f3lio pod\u013ea rastu trhu a relat\u00edvneho trhov\u00e9ho podielu.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Kedy pou\u017ei\u0165 Ansoffovu maticu?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          Pou\u017eite ju najm\u00e4 vtedy, ke\u010f firma h\u013ead\u00e1 nov\u00e9 zdroje rastu, uva\u017euje o novom produkte, novom trhu alebo diverzifik\u00e1cii a potrebuje porovna\u0165 z\u00e1kladn\u00e9 strategick\u00e9 mo\u017enosti.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Je Ansoffova matica strat\u00e9gia?\n      <\/summary>\n\n      <div class=\"s9-faq-answer\">\n        <p>\n          Nie. Je to strategick\u00fd n\u00e1stroj na identifik\u00e1ciu smerov rastu. Kompletn\u00e1 strat\u00e9gia mus\u00ed okrem smeru rastu rie\u0161i\u0165 aj z\u00e1kazn\u00edka, hodnotov\u00fa ponuku, konkuren\u010dn\u00fa v\u00fdhodu, priority a alok\u00e1ciu zdrojov.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ============================================================\nSOURCES\n============================================================ -->\n\n<h2>\n  Zdroje a odborn\u00e1 literat\u00fara\n<\/h2>\n\n<ol>\n\n  <li>\n    Ansoff, H. I. (1957).\n    <em>Strategies for Diversification.<\/em>\n    Harvard Business Review, 35(5), 113\u2013124.\n  <\/li>\n\n  <li>\n    Ansoff, H. I. (1965).\n    <em>Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion.<\/em>\n    McGraw-Hill.\n  <\/li>\n\n<\/ol>\n\n\n<!-- ============================================================\nCTA\n============================================================ -->\n\n<div class=\"s9-cta\">\n\n  <h2>\n    Ansoffova matica v\u00e1m uk\u00e1\u017ee, kam m\u00f4\u017eete r\u00e1s\u0165. \u010eal\u0161ia ot\u00e1zka je, kam sa oplat\u00ed r\u00e1s\u0165.\n  <\/h2>\n\n  <p>\n    Spojte poh\u013ead na bud\u00face mo\u017enosti rastu s anal\u00fdzou s\u00fa\u010dasn\u00e9ho portf\u00f3lia a zistite, kde m\u00e1 zmysel investova\u0165 zdroje.\n  <\/p>\n\n  <a href=\"https:\/\/strate9y.com\/sk\/bcg-a-ansoffova-matica\/\">\n    Pozrie\u0165 BCG + Ansoffovu maticu \u2192\n  <\/a>\n\n<\/div>\n\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub Ansoffova matica je strategick\u00fd n\u00e1stroj na v\u00fdber smeru rastu firmy. Prep\u00e1ja dve ot\u00e1zky \u2013 \u010di chcete [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25281,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-20630","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/ansoffova-matice-strate9y-diagram.webp",1536,1024,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/ansoffova-matice-strate9y-diagram-150x100.webp",150,100,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/ansoffova-matice-strate9y-diagram-300x200.webp",300,200,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/ansoffova-matice-strate9y-diagram-768x512.webp",768,512,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/ansoffova-matice-strate9y-diagram-700x467.webp",700,467,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/ansoffova-matice-strate9y-diagram.webp",1536,1024,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/ansoffova-matice-strate9y-diagram.webp",1536,1024,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub Ansoffova matica je strategick\u00fd n\u00e1stroj na v\u00fdber smeru rastu firmy. Prep\u00e1ja dve ot\u00e1zky \u2013 \u010di chcete [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/20630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/20630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/25281"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=20630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}