{"id":20628,"date":"2024-11-22T08:42:32","date_gmt":"2024-11-22T07:42:32","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=20628"},"modified":"2026-07-08T18:37:18","modified_gmt":"2026-07-08T16:37:18","slug":"step-analyza-prostredia","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/step-analyza-prostredia\/","title":{"rendered":"STEP anal\u00fdza"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y Knowledge Hub<\/a><\/p>\n\n\n\n<!-- ============================================================\nSTRATE9Y\u00ae KNOWLEDGE HUB \u2014 STEP ANAL\u00ddZA\nVizu\u00e1lny \u0161t\u00fdl: svetl\u00fd Knowledge Hub \/ glossary\n\u00da\u010del:\n- defin\u00edcia STEP\n- STEP vs. PEST\n- \u017eiadny duplicitn\u00fd n\u00e1vod\n- bez kanibaliz\u00e1cie PEST \u010dl\u00e1nku\n============================================================ -->\n\n<article id=\"s9-step-hub\">\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800;900&display=swap');\n\n#s9-step-hub,\n#s9-step-hub * {\n  box-sizing: border-box;\n}\n\n#s9-step-hub {\n  --red: #e8080f;\n  --black: #080808;\n  --text: #242424;\n  --muted: #656565;\n  --line: #e7e7e7;\n  --soft: #f7f7f7;\n  --red-soft: rgba(232, 8, 15, .055);\n\n  width: 100%;\n  max-width: 980px;\n  margin: 0 auto;\n  padding: 52px 24px 84px;\n\n  background: #fff;\n  color: var(--text);\n\n  font-family: 'Manrope', system-ui, -apple-system,\n    BlinkMacSystemFont, 'Segoe UI', sans-serif !important;\n\n  font-size: 17px;\n  line-height: 1.75;\n}\n\n#s9-step-hub a {\n  color: var(--red);\n  text-decoration: none;\n  font-weight: 700;\n}\n\n#s9-step-hub a:hover {\n  text-decoration: underline;\n  text-underline-offset: 3px;\n}\n\n#s9-step-hub p {\n  margin: 0 0 22px;\n}\n\n#s9-step-hub strong {\n  color: var(--black);\n  font-weight: 800;\n}\n\n\n\/* =========================================================\n   HORN\u00c1 \u010cAS\u0164\n========================================================= *\/\n\n#s9-step-hub .s9-back {\n  display: inline-flex;\n  align-items: center;\n  gap: 7px;\n  margin-bottom: 26px;\n\n  color: var(--red);\n  font-size: 14px;\n  font-weight: 800;\n}\n\n#s9-step-hub .s9-back:hover {\n  text-decoration: none;\n}\n\n#s9-step-hub h1 {\n  margin: 0 0 24px !important;\n\n  color: var(--black) !important;\n  font-size: clamp(40px, 6vw, 62px);\n  line-height: 1.04;\n  font-weight: 900;\n  letter-spacing: -.045em;\n}\n\n#s9-step-hub .s9-lead {\n  max-width: 850px;\n  margin-bottom: 34px;\n\n  color: #363636;\n  font-size: clamp(19px, 2.2vw, 22px);\n  line-height: 1.65;\n}\n\n\n\/* =========================================================\n   DEFIN\u00cdCIA\n========================================================= *\/\n\n#s9-step-hub .s9-definition {\n  margin: 32px 0 54px;\n  padding: 25px 28px;\n\n  background: var(--red-soft);\n  border-left: 4px solid var(--red);\n  border-radius: 0 8px 8px 0;\n}\n\n#s9-step-hub .s9-definition-label {\n  display: block;\n  margin-bottom: 7px;\n\n  color: var(--red);\n  font-size: 12px;\n  font-weight: 900;\n  letter-spacing: .12em;\n  text-transform: uppercase;\n}\n\n#s9-step-hub .s9-definition p {\n  margin: 0;\n  color: var(--text);\n  font-size: 18px;\n  line-height: 1.7;\n}\n\n\n\/* =========================================================\n   SECTIONS\n========================================================= *\/\n\n#s9-step-hub .s9-section {\n  padding: 44px 0;\n  border-top: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-section:first-of-type {\n  border-top: 0;\n}\n\n#s9-step-hub h2 {\n  margin: 0 0 20px !important;\n\n  color: var(--black) !important;\n  font-size: clamp(27px, 4vw, 38px);\n  line-height: 1.18;\n  font-weight: 900;\n  letter-spacing: -.03em;\n}\n\n#s9-step-hub h3 {\n  margin: 0 0 8px !important;\n\n  color: var(--black) !important;\n  font-size: 19px;\n  line-height: 1.35;\n  font-weight: 850;\n}\n\n#s9-step-hub .s9-section-intro {\n  max-width: 820px;\n  color: #444;\n}\n\n\n\/* =========================================================\n   STEP FAKTORY\n========================================================= *\/\n\n#s9-step-hub .s9-factors {\n  margin: 30px 0 0;\n  border-top: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-factor {\n  display: grid;\n  grid-template-columns: 64px 1fr auto;\n  gap: 20px;\n  align-items: center;\n\n  padding: 22px 0;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-factor-letter {\n  color: var(--red);\n  font-size: 38px;\n  line-height: 1;\n  font-weight: 900;\n  letter-spacing: -.05em;\n}\n\n#s9-step-hub .s9-factor-copy p {\n  margin: 0;\n  color: var(--muted);\n  font-size: 15px;\n  line-height: 1.6;\n}\n\n#s9-step-hub .s9-factor-link {\n  white-space: nowrap;\n  font-size: 14px;\n}\n\n\n\/* =========================================================\n   K\u013d\u00da\u010cOV\u00c1 POINTA\n========================================================= *\/\n\n#s9-step-hub .s9-note {\n  margin: 30px 0 0;\n  padding: 24px 27px;\n\n  background: var(--soft);\n  border: 1px solid var(--line);\n  border-radius: 8px;\n}\n\n#s9-step-hub .s9-note strong {\n  display: block;\n  margin-bottom: 6px;\n}\n\n#s9-step-hub .s9-note p {\n  margin: 0;\n}\n\n\n\/* =========================================================\n   TABU\u013dKA\n========================================================= *\/\n\n#s9-step-hub .s9-table-wrap {\n  margin-top: 28px;\n  overflow-x: auto;\n}\n\n#s9-step-hub table {\n  width: 100%;\n  border-collapse: collapse;\n  margin: 0;\n}\n\n#s9-step-hub th,\n#s9-step-hub td {\n  padding: 16px 17px;\n  text-align: left;\n  vertical-align: top;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-step-hub th {\n  color: var(--black);\n  background: var(--soft);\n  font-size: 14px;\n  font-weight: 850;\n}\n\n#s9-step-hub td {\n  color: #444;\n  font-size: 15px;\n}\n\n#s9-step-hub td:first-child {\n  color: var(--black);\n  font-weight: 750;\n}\n\n\n\/* =========================================================\n   VARIANTY MODELU\n========================================================= *\/\n\n#s9-step-hub .s9-model-list {\n  margin-top: 28px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-model {\n  display: grid;\n  grid-template-columns: 100px 1fr;\n  gap: 22px;\n\n  padding: 23px 0;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-model-name {\n  color: var(--red);\n  font-size: 21px;\n  font-weight: 900;\n  letter-spacing: -.03em;\n}\n\n#s9-step-hub .s9-model p {\n  margin: 0;\n  color: var(--muted);\n}\n\n\n\/* =========================================================\n   KAM POKRA\u010cOVA\u0164\n========================================================= *\/\n\n#s9-step-hub .s9-next {\n  margin-top: 50px;\n  padding-top: 44px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-next-list {\n  margin-top: 25px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-next-item {\n  display: grid;\n  grid-template-columns: 1fr auto;\n  gap: 20px;\n  align-items: center;\n\n  padding: 20px 0;\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-next-item:hover {\n  text-decoration: none;\n}\n\n#s9-step-hub .s9-next-copy strong {\n  display: block;\n  margin-bottom: 3px;\n\n  color: var(--black);\n  font-size: 17px;\n}\n\n#s9-step-hub .s9-next-copy span {\n  display: block;\n  color: var(--muted);\n  font-size: 14px;\n  font-weight: 500;\n}\n\n#s9-step-hub .s9-next-arrow {\n  color: var(--red);\n  font-size: 21px;\n  font-weight: 800;\n  transition: transform .2s ease;\n}\n\n#s9-step-hub .s9-next-item:hover .s9-next-arrow {\n  transform: translateX(4px);\n}\n\n\n\/* =========================================================\n   FAQ\n========================================================= *\/\n\n#s9-step-hub .s9-faq {\n  margin-top: 56px;\n  padding-top: 44px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-step-hub .s9-faq-list {\n  margin-top: 24px;\n  border-top: 1px solid var(--line);\n}\n\n#s9-step-hub details {\n  border-bottom: 1px solid var(--line);\n}\n\n#s9-step-hub summary {\n  position: relative;\n  padding: 20px 42px 20px 0;\n\n  cursor: pointer;\n  list-style: none;\n\n  color: var(--black);\n  font-weight: 800;\n}\n\n#s9-step-hub summary::-webkit-details-marker {\n  display: none;\n}\n\n#s9-step-hub summary::after {\n  content: \"+\";\n\n  position: absolute;\n  top: 17px;\n  right: 3px;\n\n  color: var(--red);\n  font-size: 24px;\n  font-weight: 500;\n}\n\n#s9-step-hub details[open] summary::after {\n  content: \"\u2212\";\n}\n\n#s9-step-hub .s9-answer {\n  max-width: 820px;\n  padding: 0 40px 20px 0;\n  color: var(--muted);\n}\n\n#s9-step-hub .s9-answer p {\n  margin: 0;\n}\n\n\n\/* =========================================================\n   MOBILE\n========================================================= *\/\n\n@media (max-width: 680px) {\n\n  #s9-step-hub {\n    padding: 38px 20px 64px;\n    font-size: 16px;\n  }\n\n  #s9-step-hub h1 {\n    font-size: 42px;\n  }\n\n  #s9-step-hub .s9-lead {\n    font-size: 18px;\n  }\n\n  #s9-step-hub .s9-definition {\n    padding: 21px 20px;\n  }\n\n  #s9-step-hub .s9-definition p {\n    font-size: 16px;\n  }\n\n  #s9-step-hub .s9-section {\n    padding: 35px 0;\n  }\n\n  #s9-step-hub .s9-factor {\n    grid-template-columns: 45px 1fr;\n    gap: 14px;\n  }\n\n  #s9-step-hub .s9-factor-letter {\n    font-size: 31px;\n  }\n\n  #s9-step-hub .s9-factor-link {\n    grid-column: 2;\n  }\n\n  #s9-step-hub .s9-model {\n    grid-template-columns: 1fr;\n    gap: 5px;\n  }\n\n  #s9-step-hub .s9-next-item {\n    gap: 12px;\n  }\n\n}\n\n<\/style>\n\n\n<!-- =========================================================\n     HEADER\n========================================================= -->\n\n\n\n<p class=\"s9-lead\">\n  <strong>STEP anal\u00fdza<\/strong> je met\u00f3da anal\u00fdzy makroprostredia,\n  ktor\u00e1 sleduje soci\u00e1lne, technologick\u00e9, ekonomick\u00e9 a politick\u00e9 faktory.\n  Obsahovo pracuje s rovnak\u00fdmi \u0161tyrmi oblas\u0165ami ako\n  <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">PEST anal\u00fdza<\/a>,\n  iba ich zora\u010fuje v inom porad\u00ed.\n<\/p>\n\n\n<!-- =========================================================\n     DEFIN\u00cdCIA\n========================================================= -->\n\n<div class=\"s9-definition\">\n\n  <span class=\"s9-definition-label\">\n    Defin\u00edcia\n  <\/span>\n\n  <p>\n    <strong>STEP anal\u00fdza<\/strong> je r\u00e1mec na sk\u00famanie \u0161tyroch oblast\u00ed\n    vonkaj\u0161ieho prostredia organiz\u00e1cie: soci\u00e1lnych, technologick\u00fdch,\n    ekonomick\u00fdch a politick\u00fdch faktorov. Tieto vplyvy organiz\u00e1cia zvy\u010dajne\n    nem\u00f4\u017ee priamo riadi\u0165, ale potrebuje ich sledova\u0165 a zoh\u013ead\u0148ova\u0165\n    pri strategickom rozhodovan\u00ed.\n  <\/p>\n\n<\/div>\n\n\n<!-- =========================================================\n     CO ZNAMEN\u00c1 STEP\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>\u010co znamen\u00e1 skratka STEP?<\/h2>\n\n  <p class=\"s9-section-intro\">\n    Ka\u017ed\u00e9 p\u00edsmeno ozna\u010duje jednu oblas\u0165 makroprostredia.\n    Rovnak\u00e9 \u0161tyri oblasti analyzuje aj PEST, ale zora\u010fuje ich v inom porad\u00ed.\n  <\/p>\n\n  <div class=\"s9-factors\">\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">S<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Soci\u00e1lne faktory<\/h3>\n        <p>\n          Demografia, \u017eivotn\u00fd \u0161t\u00fdl, hodnoty, postoje\n          a zmeny v spr\u00e1van\u00ed spolo\u010dnosti.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">T<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Technologick\u00e9 faktory<\/h3>\n        <p>\n          Inov\u00e1cie, digitaliz\u00e1cia, automatiz\u00e1cia a technologick\u00e9 zmeny,\n          ktor\u00e9 ovplyv\u0148uj\u00fa trhy aj fungovanie organiz\u00e1ci\u00ed.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">E<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Ekonomick\u00e9 faktory<\/h3>\n        <p>\n          Infl\u00e1cia, \u00farokov\u00e9 sadzby, k\u00fapna sila, ekonomick\u00fd cyklus\n          a \u010fal\u0161ie zmeny ekonomick\u00e9ho prostredia.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n\n    <div class=\"s9-factor\">\n\n      <div class=\"s9-factor-letter\">P<\/div>\n\n      <div class=\"s9-factor-copy\">\n        <h3>Politick\u00e9 faktory<\/h3>\n        <p>\n          Politick\u00e1 stabilita, verejn\u00e1 politika, rozhodnutia vl\u00e1dy\n          a \u010fal\u0161ie vplyvy politick\u00e9ho prostredia.\n        <\/p>\n      <\/div>\n\n      <a class=\"s9-factor-link\" href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">\n        Detail \u2192\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     STEP VS PEST\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>Ak\u00fd je rozdiel medzi STEP a PEST?<\/h2>\n\n  <p>\n    STEP a PEST pracuj\u00fa s rovnak\u00fdmi \u0161tyrmi oblas\u0165ami makroprostredia.\n    Rozdiel spo\u010d\u00edva predov\u0161etk\u00fdm v porad\u00ed p\u00edsmen v skratke,\n    nie v obsahu samotnej anal\u00fdzy.\n  <\/p>\n\n  <div class=\"s9-table-wrap\">\n\n    <table>\n\n      <thead>\n        <tr>\n          <th><\/th>\n          <th>STEP<\/th>\n          <th>PEST<\/th>\n        <\/tr>\n      <\/thead>\n\n      <tbody>\n\n        <tr>\n          <td>Po\u010det oblast\u00ed<\/td>\n          <td>4<\/td>\n          <td>4<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Soci\u00e1lne faktory<\/td>\n          <td>S<\/td>\n          <td>S<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Technologick\u00e9 faktory<\/td>\n          <td>T<\/td>\n          <td>T<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Ekonomick\u00e9 faktory<\/td>\n          <td>E<\/td>\n          <td>E<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Politick\u00e9 faktory<\/td>\n          <td>P<\/td>\n          <td>P<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Hlavn\u00fd rozdiel<\/td>\n          <td>Poradie S\u2013T\u2013E\u2013P<\/td>\n          <td>Poradie P\u2013E\u2013S\u2013T<\/td>\n        <\/tr>\n\n      <\/tbody>\n\n    <\/table>\n\n  <\/div>\n\n  <div class=\"s9-note\">\n\n    <strong>K\u013e\u00fa\u010dov\u00e1 pointa<\/strong>\n\n    <p>\n      STEP a PEST nie s\u00fa dve odli\u0161n\u00e9 analytick\u00e9 met\u00f3dy.\n      <strong>Analyzuj\u00fa rovnak\u00e9 \u0161tyri oblasti vonkaj\u0161ieho prostredia.<\/strong>\n      L\u00ed\u0161ia sa predov\u0161etk\u00fdm ozna\u010den\u00edm a porad\u00edm faktorov.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     JAK\u00dd N\u00c1ZEV POU\u017d\u00cdVAT\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>Ak\u00fd n\u00e1zov pou\u017e\u00edva\u0165: STEP alebo PEST?<\/h2>\n\n  <p>\n    V odborn\u00fdch zdrojoch sa m\u00f4\u017eete stretn\u00fa\u0165 s oboma ozna\u010deniami.\n    Pre samotn\u00fa anal\u00fdzu nie je rozhoduj\u00faci n\u00e1zov, ale to,\n    \u010di systematicky sledujete v\u0161etky \u0161tyri oblasti\n    a dok\u00e1\u017eete zmeny vo vonkaj\u0161om prostred\u00ed previes\u0165\n    do konkr\u00e9tnych dopadov na organiz\u00e1ciu.\n  <\/p>\n\n  <p>\n    STRATE9Y pou\u017e\u00edva ako hlavn\u00e9 ozna\u010denie\n    <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n      PEST anal\u00fdza\n    <\/a>,\n    preto\u017ee na tento z\u00e1klad preh\u013eadne nadv\u00e4zuj\u00fa \u010fal\u0161ie varianty,\n    napr\u00edklad STEEP a PESTLE.\n  <\/p>\n\n<\/section>\n\n\n<!-- =========================================================\n     RODINA MODEL\u016e\n========================================================= -->\n\n<section class=\"s9-section\">\n\n  <h2>Ako STEP anal\u00fdza s\u00favis\u00ed s PEST, STEEP a PESTLE?<\/h2>\n\n  <p class=\"s9-section-intro\">\n    STEP patr\u00ed do \u0161ir\u0161ej rodiny r\u00e1mcov na anal\u00fdzu makroprostredia.\n    Jednotliv\u00e9 varianty sa l\u00ed\u0161ia predov\u0161etk\u00fdm po\u010dtom samostatne\n    sledovan\u00fdch oblast\u00ed.\n  <\/p>\n\n  <div class=\"s9-model-list\">\n\n\n    <div class=\"s9-model\">\n\n      <div class=\"s9-model-name\">STEP<\/div>\n\n      <p>\n        Sleduje \u0161tyri oblasti: soci\u00e1lne, technologick\u00e9,\n        ekonomick\u00e9 a politick\u00e9 faktory.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"s9-model\">\n\n      <div class=\"s9-model-name\">\n        <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n          PEST\n        <\/a>\n      <\/div>\n\n      <p>\n        Pracuje s rovnak\u00fdmi \u0161tyrmi oblas\u0165ami ako STEP,\n        iba ich zora\u010fuje ako politick\u00e9, ekonomick\u00e9,\n        soci\u00e1lne a technologick\u00e9 faktory.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"s9-model\">\n\n      <div class=\"s9-model-name\">\n        <a href=\"https:\/\/strate9y.com\/sk\/glossary\/steep-analyza-glossary\/\">\n          STEEP\n        <\/a>\n      <\/div>\n\n      <p>\n        Roz\u0161iruje z\u00e1kladn\u00e9 \u0161tyri oblasti o samostatn\u00e9\n        environment\u00e1lne faktory.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"s9-model\">\n\n      <div class=\"s9-model-name\">\n        PESTLE\n      <\/div>\n\n      <p>\n        Pracuje so \u0161iestimi oblas\u0165ami a samostatne sleduje\n        aj environment\u00e1lne a legislat\u00edvne faktory.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     KAM POKRA\u010cOVA\u0164\n========================================================= -->\n\n<section class=\"s9-next\">\n\n  <h2>Kam pokra\u010dova\u0165<\/h2>\n\n  <p>\n    Vyberte \u010fal\u0161\u00ed krok pod\u013ea toho, \u010di potrebujete pochopi\u0165\n    z\u00e1kladn\u00fd model, roz\u0161\u00edri\u0165 anal\u00fdzu alebo rovno pracova\u0165\n    s konkr\u00e9tnymi faktormi.\n  <\/p>\n\n  <div class=\"s9-next-list\">\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">\n\n      <div class=\"s9-next-copy\">\n        <strong>PEST anal\u00fdza<\/strong>\n        <span>\n          Pochopte z\u00e1kladn\u00fd r\u00e1mec \u0161tyroch faktorov makroprostredia.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-next-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/pest-analyza-krok-za-krokom\/\">\n\n      <div class=\"s9-next-copy\">\n        <strong>PEST anal\u00fdza krok za krokom<\/strong>\n        <span>\n          Nau\u010dte sa identifikova\u0165 a vyhodnoti\u0165 extern\u00e9 faktory.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-next-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/glossary\/steep-analyza-glossary\/\">\n\n      <div class=\"s9-next-copy\">\n        <strong>STEEP anal\u00fdza<\/strong>\n        <span>\n          Zistite, ako sa z\u00e1kladn\u00fd r\u00e1mec roz\u0161iruje\n          o environment\u00e1lne faktory.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-next-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n    <a class=\"s9-next-item\" href=\"https:\/\/strate9y.com\/sk\/strategicke-nastroje\/analyza-pestle\/\">\n\n      <div class=\"s9-next-copy\">\n        <strong>Vytvori\u0165 PESTLE anal\u00fdzu online<\/strong>\n        <span>\n          Vyhodno\u0165te konkr\u00e9tne faktory pod\u013ea dopadu,\n          pravdepodobnosti a naliehavosti.\n        <\/span>\n      <\/div>\n\n      <span class=\"s9-next-arrow\">\u2192<\/span>\n\n    <\/a>\n\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =========================================================\n     FAQ\n========================================================= -->\n\n<section class=\"s9-faq\">\n\n  <h2>\u010cast\u00e9 ot\u00e1zky o STEP anal\u00fdze<\/h2>\n\n  <div class=\"s9-faq-list\">\n\n\n    <details>\n\n      <summary>\n        Je STEP anal\u00fdza to ist\u00e9 ako PEST anal\u00fdza?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          \u00c1no. Oba r\u00e1mce sleduj\u00fa rovnak\u00e9 \u0161tyri oblasti\n          makroprostredia: soci\u00e1lne, technologick\u00e9,\n          ekonomick\u00e9 a politick\u00e9 faktory.\n          L\u00ed\u0161ia sa predov\u0161etk\u00fdm porad\u00edm p\u00edsmen v skratke.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        \u010co znamen\u00e1 skratka STEP?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          S ozna\u010duje soci\u00e1lne faktory,\n          T technologick\u00e9 faktory,\n          E ekonomick\u00e9 faktory\n          a P politick\u00e9 faktory.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ak\u00fd je rozdiel medzi STEP a STEEP?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          STEP pracuje so \u0161tyrmi oblas\u0165ami.\n          STEEP prid\u00e1va piatu oblas\u0165:\n          environment\u00e1lne faktory.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        Ak\u00fd je rozdiel medzi STEP a PESTLE?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          STEP sleduje \u0161tyri oblasti makroprostredia.\n          PESTLE je \u0161ir\u0161\u00ed r\u00e1mec a samostatne zah\u0155\u0148a\n          aj environment\u00e1lne a legislat\u00edvne faktory.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n    <details>\n\n      <summary>\n        M\u00e1m pou\u017ei\u0165 STEP alebo PEST?\n      <\/summary>\n\n      <div class=\"s9-answer\">\n        <p>\n          Z h\u013eadiska analyzovan\u00fdch oblast\u00ed medzi nimi nie je\n          z\u00e1sadn\u00fd rozdiel. STRATE9Y pou\u017e\u00edva ako hlavn\u00e9\n          ozna\u010denie PEST, preto\u017ee na\u0148 preh\u013eadne nadv\u00e4zuj\u00fa\n          roz\u0161\u00edren\u00e9 varianty STEEP a PESTLE.\n        <\/p>\n      <\/div>\n\n    <\/details>\n\n\n  <\/div>\n\n<\/section>\n\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub STEP anal\u00fdza je met\u00f3da anal\u00fdzy makroprostredia, ktor\u00e1 sleduje soci\u00e1lne, technologick\u00e9, ekonomick\u00e9 a politick\u00e9 faktory. Obsahovo pracuje [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25247,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-20628","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza.webp",1536,1024,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza-150x100.webp",150,100,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza-300x200.webp",300,200,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza-768x512.webp",768,512,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza-700x467.webp",700,467,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza.webp",1536,1024,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza.webp",1536,1024,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub STEP anal\u00fdza je met\u00f3da anal\u00fdzy makroprostredia, ktor\u00e1 sleduje soci\u00e1lne, technologick\u00e9, ekonomick\u00e9 a politick\u00e9 faktory. Obsahovo pracuje [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/20628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/20628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/25247"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=20628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}